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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Friday, May 05, 2006

Why Don't You Know What I Didn't Tell You? - The All-Important Second Sentence

You may be familiar with the writing formula I advise for writing tips. It's one sentence starting with a positive verb, followed by no more than two sentences explaining 'why' or 'how.' I cannot tell you the number of booklet manuscripts I see that include a number of one-sentence tips scattered throughout the document.

Think about when you were first approaching some new topic in your life. There were lots and lots of holes in your knowledge. Things you now know as common sense took time to learn. THAT is the purpose of the second sentence. It is an explanation to people new to your knowledge about why you are suggesting what you are suggesting, and a little about how to accomplish it.

Makes a lot of sense now that you think of it that way, doesn't it?

Until next time,


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