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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, April 25, 2006

Why Two Booklets Are Better Than One

It's fairly common to find booklet authors insistent on creating booklet manuscripts larger than the 5,000- word upper limit I suggest. This happens no matter how much I seek to impart the benefits of keeping a booklet between 3,000-5,000 words.

The solution to the over-5,000-word booklet is to make it into at least two booklets, depending on how far over the 5,000 words the booklet has grown. Two booklets of about 3,000 words each are better than one booklet of 6,000.

"Why?" you ask? Here's two simple reasons:

1. You can keep your cost of production and shipping low enough to keep your prices low enough that large-volume buyers will want to buy from you.

2. You give your clients the choice of which booklet to buy instead of whether to buy a booklet at all.

There are other reasons, too. For now, these two are enough to ponder.

Until next time,


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