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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Friday, April 14, 2006

Your Very Own Clipping Service at No Cost

Months ago, I discovered that, among the many things they do, www.Google.com offers something they call Google Alert. You can go to the home page of their site and enter various words or topics of interest to you. When something pops up on the gazillions of pages Google spiders, you get an email telling you about it.

I have two Google alerts in place. One is for my name and the other is for the phrase "tips booklets." Not only do I know who is mentioning me online, these alerts also give good industry intelligence to know who else is doing tips booklets around the world. That's often highly useful data to use as a reference point when talking to some large-quantity prospect or to approach some organization with your own booklet.

Cost - zero. Value - priceless.

Until next time,


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