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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Friday, July 08, 2011

Booklets - Other People's Approaches, the Kindle, and More

People often ask "has anyone written about my topic yet?" That always brings a smile to my face and some variation of the following reply: "Probably, and so what? Write yours anyway. You have your unique perspective. You'll market it differently than anyone else, and so on."

I've written and taught about booklets for ages, from my point of view. There are others who have also written about booklets, from their point of view. One of the people I continue recommending to my clients and audiences is Marcia Yudkin. I've known her a long time and have the highest regard for her.

Marcia's knowledge is different than mine. Her approach is different from mine. She brings you a perspective that fits well with mine, yet expands it in many ways. Her information is outstanding. It's why I became an affiliate of hers early on.

She recently revised a publication that you'll want to have. It's called Profiting from Booklets & Special Reports. It now includes advice on publishing reports and booklets for the Kindle and a thoroughly updated resource list.

Buy the new edition of this downloadable how-to guide before July 12 and you also receive a one-hour downloadable audio in which she summarizes the steps in creating a saleable report and answers questions about the process.

Click here to learn more about it and to place your order.

Until next time,

Paulette - who loves bringing you great resources



Thursday, June 30, 2011

Booklets - Product Expansions and Extensions

Have you ever wondered about leveraging your booklet content into other product formats, and who is actually doing it?

My colleague Marcia Yudkin shared that very information in her recent free weekly Marketing Minute newsletter. Christopher Knight, at EzineArticles.com (a thriving and popular online article distribution company, where you'll find several dozen of my articles) has come out with 52 article writing templates designed and packaged as a set of playing cards. I've often suggested card decks as a product line extension, and so does Marcia. Marcia goes to product ideas I've never consider yet enthusiastically applaud, including jigsaw puzzles, chocolates, trading cards, and many other formats.

Many tipsbooklets.com followers have found Marcia's products and services the perfect addition to go beyond what I teach. Go see for yourself. She has a wide range of ways to assist you.

Until next time,
Paulette - who is always happy to refer you to outstanding colleagues

Tuesday, June 28, 2011

Booklets - Being a Resource

You may be "leading" with your tips booklet or it may be an "also" in your business. Either way, be sure to let your clients and future clients know you are a larger resource for them. That means you have other related products and services of your own. You also probably have connections to people, products, and services within and beyond your expertise that you can introduce.

Unless you make it clear to people that you are more than a "once trick pony," they have no reason to think otherwise of you. And it is YOUR responsibility to let them know. Assuming that they will connect the dots themselves leave everyone coming out on the short end.

Until next time,
Paulette - one-stop shopping for much more than only tips booklets

Thursday, June 23, 2011

Booklets - How Fast Can You Go

How fast can you write your tips booklet? And why does that matter anyway?

The fastest I've known someone to write a tips booklet has been a few hours, immediately following a workshop I presented. The attendee went back to the hotel room and just wrote it out.

The longest it's taken has been well over a decade. At last that's the longest I know about. Obviously it just wasn't time yet for that person, until it was.

Why this matters is at least two-fold:
  • People in the world need your knowledge and perspective.
  • The booklet markets your business in some way.
Can you think of two more important reasons to write your booklet -- today?!

What the heck are you waiting for?

Until next time,
Paulette - who took two weeks to write her booklet 20 years ago when she had no one's guidance to follow

Tuesday, June 21, 2011

Booklets - You, We, Us, I, Most, All

When writing your tips booklet, write to the individual reader, using lots of "you." It's a great way to make a good connection without being presumptuous.

Writing "most of you..." can leave the reader wondering about "which part of me is being left out?" or be gathering many people into one assumption that may or may not be true.

Using a lot of "I," "we," and "our," can also lean toward excluding the reader.

Once you write "all" or "everyone" it makes something untrue since there is bound to be an exception.

Re-read your booklet manuscript from the perspective of the reader and see what you see.

Until next time,
Paulette - giving you information intended to be helpful in your life so you can be helpful to others

Thursday, June 16, 2011

Booklets - But I Can Get Info Free Online

Yes, there are people who will spend tons of time and talent digging around online for free information that's in your booklet that you sell.

And there are plenty more who won't.

Having information in one place, put forth by you as an expert, with more in-depth ways to teach people what you know all make you the go-to resource to SELL what you've got.

There are also plenty of companies and organizations who will buy your booklet and its contents to use to further market their product or service. SELL your booklet to them so they can then give it away.

Until next time,
Paulette - who believes in strategically giving away the booklet and also selling it

Tuesday, June 14, 2011

Booklets - Selling Downloads When Speaking or at Trade Shows

For many years I've been suggesting that a good way to sell or give away a downloadable version of your booklet when you're at a trade show or a speaking engagement is to provide a coupon with the URL to the specific place on your website.

Technology has now advanced to offer many other ways to do that, including providing what's known as a QR Code. If you're not familiar with a QR Code, it looks sort of like a bar code. This recent article below addresses the issue well enough for me to bring it to you. It was in last week's issue of one of a couple of my favorite ezines in the professional speaking industry. While the author speaks about DVDs and CDs, everything she writes applies to booklets and other formats of your information.


Selling downloads BOR (Back of Room) — by Beth Terry

Since our audiences are usually split between those who want tangible product and those who want instant access via digital downloads, here’s a way to satisfy both.

  • Make 100 of the DVD/CDs
  • Print 100 additional package covers (like square postcards) with a space on the back for a message
  • Using QR Codes, put a link on the back of the postcard that takes your buyer to a download page.

You can find a QR code generator and sticker maker at Stickerscan.com. (Note: QR Codes can be URLs, address info, or messages of different types.)

In your shopping cart, create unique download keys for individual sale.

When someone says, “I don’t want to cart around a CD, how do I download?” sell them a download right there. Give them a postcard with a sticker with a key printed on it. The QR Code will take them directly to the URL in your store that says, “Enter your download key here.”

You can make the key stickers on your computer using Avery labels, and you can order the stickers for the QR codes from stickerscan.com.

If your shopping cart doesn’t allow you to make keys, then just hand the buyer the postcard with the QR Code on it that takes them directly to a page in your store for the product. They can then go directly to the store and enter their payment information from their smartphone. And you don’t have to hand-process any payments. Either way you are giving them instant gratification.


Until next time,

Paulette - bringing you ideas so you can choose what's best for you