Booklets - Same Yet Different
On one of the three local network television evening news programs, they decided to schedule the weather report at 10 minutes into the broadcast rather than at the end. This became a point of distinction for this station by merely "shuffling the deck" of content, putting it in a different order.
It got me thinking about how that can apply to tips booklets. The easiest change is in the title of a booklet, focusing on a different audience. "110 Ideas for Organizing Your Business Life" can easily become ""110 Ideas for Organizing Your Small Business Office" or "110 Ideas for Organizing Your Child Care Business " or "110 Ideas for Organizing Your Interior Design Business" or "110 Ideas for Organizing Your ..." , well, you get the idea.
What can you change without changing what you've got, and create a point of distinction for your business?
Until next time,
Paulette - who calls her consulting "Rent-a-Brain"
posted by Paulette Ensign @ 10:26 AM
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