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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, May 26, 2011

Booklets and Lady Gaga

Whether you give a rat’s tail about Lady Gaga, her music, or what she’s about, she is a marketing marvel worthy of notice – worthy of YOUR notice. Yes, even for your tips booklet and the rest of your business. Here’s some of what she did to promote her recently released music album, “Born This Way” that got her over half a million sales of the album in her first week.

  • Cross-marketing – with magazines and numerous companies
  • Non-traditional retail and marketing partnerships - gave away all or part of the album or sold at a promotional price
  • Publicity – appeared on many shows
  • Social media – keeps her followers “in the loop” about promotions

Read a more detailed accounting of what she’s done:


As the article says, there is nothing subtle about her or her approach. That’s not to say you have to be as “out there” in how you do things as she is, unless, of course, you want to. However, take a look at what she’s done that can be a match for you, things you haven’t considered. And if you’ve been concerned about being too radical, look at her results. She is willing to do what she feels it takes to bring to the world what she views are her gifts. How about you?

Put one thing in place that you haven’t done before to further reach the people who can benefit from your expertise. And then put a second in place, and a third. Before you know it, you’ll have a campaign mapped out that benefits more people than you ever could have imagined.

Until next time,

Paulette - learning from life




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