Booklets - Editing and Design Matter a Lot

A recent booklet author proudly showed me a booklet. My immediate question was "how many of these do you have left?" I've learned to ask that question before offering suggestions to improve it, no matter how good the content is. The good news in this case was that there were only a few copies left.

Here's what I saw:

• The content needed editing. The great information needed to "pop" off the page and be presented in some consistent format, text-wise.

• It needed to be professionally designed. In its current form it screamed "amateur," no matter how good the content. The font was not an easy one to read. The page layout was all over the place. The clip art was definitely amateur.

• The finished size was an 8.5" x 11" paper folded in half. This is a cumbersome size to mail or give away or store. That's why the recommended size is 3.5" x 8.5"

To the author's credit, the booklet is now in the hands of a professional editor and will soon go to a professional graphic designer. Then it will be ready for prime time and lots of sales. The topic of the booklet is one that will be very popular and easy to sell.

What's holding back sales for you? You may have an excellent first draft that needs to be refined by editing and graphic design, which can be done easily and painlessly by professionals who can enhance your knowledge and great content.

Until next time,

Paulette - delighted by the wisdom of those who realize these things matter a lot

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