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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, April 12, 2011

Booklets - Age and Preference

While it comes under the heading of "amazing grasp of the obvious" that larger font sizes are required for baby boomer and senior audiences of your content, something was recently brought to my attention about millennials. That is the trend to *use* rather than *own* things. Because of that, the concept of "the cloud" where files can be downloaded by any of a number of devices (computer, smart phone, iPad, etc.) is the current means of accessing words to read, sound to listen to, and images to watch rather than getting books, CDs, DVDs, or other *things* to be *owned."

How does that influence your product creation and distribution, if at all?

Until next time,
Paulette - a Baby Boomer who loves learning things like this since it just means more possibilities

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