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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, March 10, 2011

Booklets - Tips from Hands-On Businesses

In talking to a participant in a current Collection of Experts booklet, she expressed concern and confusion about what "how-to" tips she could offer since her work is something she cannot teach to her clients. She must do it all herself.

I suggested that she use the tips to create more educated clients, teaching them ways her services help improve the clients' life. Once the reader has a better understanding of the work, they are inclined to want to buy those services from that person.

Does that describe your business, too? Are you a massage therapist or a reflexologist or some other "body worker?" Create tips that focus on the result the reader will have from the services you provide.

Until next time,
Paulette - grateful for those gifted service providers who enhance the lives of many


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