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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, February 24, 2011

Booklets - What Your Readers See

While this blog tends to lean more often toward marketing than production or admin or other crucial parts of the booklet business, today is definitely about the production side.

What font and what point size is the copy in your booklet? Is your audience over the age of 50 or otherwise contending with limited vision? It may not have occurred to you to even consider this if you're under 50 and/or have 20/20 eyesight.

A business coach in the mid-40's age range handed me a business card the other day. While the color of the card and the photo of the coach on the card were each quite attractive, and the font style was a simple one, the print on the card was impossible for me to read because it was so small. I am well beyond the age of 50 (she said quite proudly). Although my vision is effectively corrected by contact lenses, this print was too small.

Think about who your audience is. Does your next booklet printing need to be with a different and/or larger font?

Until next time,
Paulette - mentioning something you may have had no reason to consider


At 10:00 AM, Anonymous Anonymous said...

Also, consider the use of color online. People are reading your blog or website copy through light shining directly into their eyes - tone down the chartreuse, reds, greens etc.

Read something on web usability if you're not certain if that great color you want to use is the same one that can turn off your readers because it triggers migraines.


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