Booklets - Magazines Still Worth Approaching
When I started my booklet journey in 1991, the first thing I did was send a copy of my booklet to MAGAZINE editors, inviting them to excerpt my booklet into articles they wrote, as long as they included full contact info so people could order their own copy of the complete booklet. That brought over 50,000 single-copy orders of my booklet. Later I also realized there were other doors to go into magazines to make bulk sales and licensing deals.
With the conversation getting louder and louder about how web-centric publishing has become, I found the following mention in a newsletter I receive to be very encouraging if not affirming of what I thought to be true.
So before you take on a global opinion about print being so "yesterday," give some thought to approaching magazines. You can find direct guidance about that in our learning tools.
Until next time,
Paulette - who has fond memories of the early booklet orders that came from magazine readers
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