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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, February 15, 2011

Booklets - Pricing

The following article came today from Mary Cantando who publishes The Woman's Advantage Calendar in which I've been included during the past few years. She suggests pricing strategies that can work well for booklets and for other products and services in your business.


Use Pricing to Close a Deal

Many of us use hard and fast formulas to provide pricing for our products or services, while others consider pricing a variable that we adjust on the fly. Regardless of which school you fall into, here are five ways you can use pricing to close a deal.

5 Ways to Use Pricing to

Close a Deal

1. Offer a smaller, more inexpensive offering to build initial trust. This can be a subset of one of your products or services, or a completely new, but smaller offering.

2. Offer a name-your-own-price offer. The customer provides the price they are willing to pay and you provide the product or service quantity/quality based on their dollars.

3. Offer a special price as an opportunity to test the market. You might offer this price only to the first five or ten customers.

4. Offer a lower price with the reason of pushing excess inventory. You might want to get rid of inventory that will become obsolete, or maybe you're just pushing it so you can restock.

5. Offer to charge less for their first purchase if they sign to become a repeat customer. But be sure that you've got an agreement as to what the ongoing sales level will be.


Until next time,

Paulette - who realized a long time ago that pricing is a combination of art and science




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