Booklets - Choices
What choices do you give people when it comes to buying your booklet so they get what works for them and you make a sale? Here are a few things to get you thinking.
- Quantity pricing
- Different formats for the content
- Payment plan
- Suggested ways to customize the booklet to suit their schedule and budget
- Bundling various options
- Selling them someone else's booklet that is a better match
What other choices can you think of that creates a good feeling in your buyers' mind, that has them coming back to you again and again?
Until next time,
Paulette - a great fan of choices
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