.comment-link {margin-left:.6em;}

Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, March 08, 2011

Booklets - Being Helpful Works

Over the weekend I had lunch with someone I know who is a professional salesperson in a different industry than tips booklets. Every time I said the word "sell" to her in our casual conversation, without exception, she immediately and gently corrected me, that she likes to "help" people.

I found a similar reaction from a long-time friend of mine years ago who I knew from an earlier career. She is someone who can sell ice to the Eskimos, as long as the word "sell" is not in there. She was great when she "visited" with people and showed them what she had that could "help" them. There's that word again.

The nuance of words matters, whether you are on the giving or receiving end of them.

How would it be for you if you looked at what companies and associations you could help by visiting with them to show them what you've got that can be helpful to what they want to accomplish?

Until next time,
Paulette - helping you look at the same thing through different filters


Post a Comment

Links to this post:

Create a Link

<< Home