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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, March 15, 2011

Booklets - All About You

When your wrote your tips booklet, it was all about you -- your experiences, your point of view, your expertise.

When you sell your booklet, the "you" shifts to your buyer. It becomes all about them -- how they can benefit from it.

Be mindful of how often you use the word "you" when communicating with your buyer, compared to how often you use "I," "we," "my," "we," and "our." Once you're in selling mode, it's no longer about you.

Until next time,
Paulette - who wants you to sell lots of your booklets

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