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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, April 07, 2011

Booklets - New Topics, New Markets, or Both

Extend the reach of the booklets and other products you've created by taking them to new markets -- different industries or professions, different geographic communities, different age groups, or any other variation that makes sense.

Extend the reach to the clients you have by developing new topics and new formats. The same people who love your information might appreciate having it in a different delivery format. They might also want a more in-depth product or service on a topic you've already done. Or they could be ready for new topics that are related to your area of expertise.

You can go forward with both expansions pretty much at the same time or choose only one. Either way, it keeps you and your audience engaged and coming back for more.

Until next time,
Paulette - keeping our businesses interesting and lucrative

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