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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, March 31, 2011

Booklets - Do Easy First

Start by writing on the topic that's easiest for you. It'll flow faster and you'll have a booklet quicker.

Contact the easiest media first, whether it's online or offline. Tell them about your booklet so the world begins to know about it and comes knocking on your door to buy the booklet, your other products, and your services.

Reach out to the easiest connection you have for large quantity sales. They will either buy from you or will likely be a door-opener to someone else who is, with an introduction or a suggestion.

Do easy first.

Until next time,
Paulette - reminding you it really can be easy

Tuesday, March 29, 2011

Booklets - Helping People

You like to help people, which is why you wrote your booklet or are considering writing a booklet. Your experience, expertise, and point of view are the basis for your booklet, so others can learn from you.

Whether you were primarily motivated to create that booklet to be helpful or whether it was because you wanted a new product to sell, or you wanted the booklet to serve as a marketing tool, or for all of those reasons, it is a given that it will help those who receive it as well as you. The more people who receive the booklet, the more people it helps.

A colleague of mine, Suzanne Evans, has an entire business focusing on helping more people. In fact, that's her business name! Suzanne is all about helping people so they can help more people.

She is doing a free live video streaming of an event she's doing this Friday,
April 1 (no, it's not a joke at all!), of how she built her 7-figure business in a few short years by helping people. That's right, you can see this event as it's happening right from your computer. Go sign up for it, at no cost, here.

She's showing you how to Be the Change that she has become: Behind the 7-Figure Curtain: The Untold Secrets Behind My 7-Figure Business and How to Apply Them to Your Own.

I know Suzanne. She pulls no punches and tells it like she sees it, and helps people. Go register for it now. I always learn something from her, and you will, too.

And while this live video stream is free, I may receive a commission as one of her affiliates if you decide to invest in something with Suzanne at some point, as a number of my booklet authors have happily done.

Until next time,
Paulette - continuing to bring you valuable resources mixed in with my point of view, to help you

Thursday, March 24, 2011

Booklets - Easy, Effortless, and Enjoyable

Every time someone participates in a collaborative tips booklet at www.CollectionOfExperts.com , there is a chorus I hear about how easy it was to do it. It was easy for that participant to create their single page in the booklet. It was easy to have an instant product. It was easy to learn ways to distribute the booklet. It was easy to have 13 other people marketing them.

It was easy, effortless, and enjoyable. In fact, some people decided to participate in a second Collection of Experts booklet because it was so easy, effortless, and enjoyable.

Do you make it easy, effortless, and enjoyable to do business with you and your company?

Have you participated in a Collection of Experts booklet yet? What are you waiting for?

Until next time,
Paulette - who loves making it easy, effortless, enjoyable, and lucrative for you

Tuesday, March 22, 2011

Booklets - Who Did You Tell

Who have you told about your business and your booklet lately? Sharing your enthusiasm about your booklet is simply that -- telling people what you have and how excited you are about it. After all, how will anyone know what you've got that just may be helpful to them personally or professionally if you didn't tell them about it?

Once people know what you have, they need to know if and how it can help them. Are you telling them that, too?

When you think about the last time you became aware of some product or service for the first time, and you thought about how it could be helpful to you in some way, you made your own decisions about getting it. It was based on the value you placed on it. That's exactly the process people in your life go through about your booklet and your business.

So, who did you tell about your business and your booklet, and what did you tell them? Tell more people, and tell them how it can help them -- now.

Until next time,
Paulette - continuing to tell you what I have and that it can improve your business

Thursday, March 17, 2011

Booklets - Benefits Rule When Selling in Bulk

How clear are you about the benefit of your booklet to your bulk buyer? Have you told the decision maker specific ways the booklet can serve them? Until and unless you are crystal clear about that and communicate it clearly, any sales you make are likely to be in spite of yourself rather than because of your best efforts.

Here are just a few ways the booklet helps your buyers' business:
  • Distinguishes them in their industry, helping them sell more of their product or service
  • Allows them to easily educate their customers/clients/patients/subscribers, so they buy more
  • Creates an attitude of care, concern, and support for their buyers so they buy more
  • Reaches people who would not otherwise be aware of the business, helping to sell more
It is and will always be about how the booklet can help the bulk buyer's business sell more of their product or service. Customize the reasons based on the particular business, focus on the benefit to you buyer, and see your sales soar.

Until next time,
Paulette - reminding you it's always about the benefit to the buyer

Tuesday, March 15, 2011

Booklets - All About You

When your wrote your tips booklet, it was all about you -- your experiences, your point of view, your expertise.

When you sell your booklet, the "you" shifts to your buyer. It becomes all about them -- how they can benefit from it.

Be mindful of how often you use the word "you" when communicating with your buyer, compared to how often you use "I," "we," "my," "we," and "our." Once you're in selling mode, it's no longer about you.

Until next time,
Paulette - who wants you to sell lots of your booklets

Thursday, March 10, 2011

Booklets - Tips from Hands-On Businesses

In talking to a participant in a current Collection of Experts booklet, she expressed concern and confusion about what "how-to" tips she could offer since her work is something she cannot teach to her clients. She must do it all herself.

I suggested that she use the tips to create more educated clients, teaching them ways her services help improve the clients' life. Once the reader has a better understanding of the work, they are inclined to want to buy those services from that person.

Does that describe your business, too? Are you a massage therapist or a reflexologist or some other "body worker?" Create tips that focus on the result the reader will have from the services you provide.

Until next time,
Paulette - grateful for those gifted service providers who enhance the lives of many

Tuesday, March 08, 2011

Booklets - Being Helpful Works

Over the weekend I had lunch with someone I know who is a professional salesperson in a different industry than tips booklets. Every time I said the word "sell" to her in our casual conversation, without exception, she immediately and gently corrected me, that she likes to "help" people.

I found a similar reaction from a long-time friend of mine years ago who I knew from an earlier career. She is someone who can sell ice to the Eskimos, as long as the word "sell" is not in there. She was great when she "visited" with people and showed them what she had that could "help" them. There's that word again.

The nuance of words matters, whether you are on the giving or receiving end of them.

How would it be for you if you looked at what companies and associations you could help by visiting with them to show them what you've got that can be helpful to what they want to accomplish?

Until next time,
Paulette - helping you look at the same thing through different filters

Thursday, March 03, 2011

Booklets - Choices

What choices do you give people when it comes to buying your booklet so they get what works for them and you make a sale? Here are a few things to get you thinking.

  • Quantity pricing
  • Different formats for the content
  • Payment plan
  • Suggested ways to customize the booklet to suit their schedule and budget
  • Bundling various options
  • Selling them someone else's booklet that is a better match

What other choices can you think of that creates a good feeling in your buyers' mind, that has them coming back to you again and again?

Until next time,
Paulette - a great fan of choices

Wednesday, March 02, 2011

Booklets - Free Teleclass

How to Promote Your Book and Your Business

with Tips Booklets and Other Info Products

Wednesday, March 9, 2011

11 am Pacific/ 2:00 pm Eastern

60-minute teleclass by phone only

Sponsored by Wheatmark.com

Register at http://www.tipsbooklets.com/teleclass.html

Tuesday, March 01, 2011

Booklets – Beyond Nuts and Bolts

For the past eight years I’ve consistently been a satisfied customer of Constant Contact for sending out my online newsletter. It’s been interesting and encouraging to watch them actively improve their service in the past couple years. In a recent email from them, something caught my eye to pass along to you, about your booklet business.


Here's the really great thing about using Constant Contact for my online surveys... they don't stop at just nuts-and-bolts support. They help me with strategy, techniques, best practices... whether it's talking to a real, live person... attending a live seminar or webinar... or visiting their online community.

It's like they're my marketing partner!


It made me stop and think about what it means to go beyond the nuts and bolts when talking about booklets with a client or potential client. Many large quantity buyers have a limited view of how booklets can strategically help their business. It’s up to you (and me) to help them realize that and, in fact, become their marketing partner. By helping in that way, they’ll come back for more of what you’ve got.

Until next time,

Paulette – focusing on the right balance of enough ideas without overloading with too many ideas