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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, June 21, 2011

Booklets - You, We, Us, I, Most, All

When writing your tips booklet, write to the individual reader, using lots of "you." It's a great way to make a good connection without being presumptuous.

Writing "most of you..." can leave the reader wondering about "which part of me is being left out?" or be gathering many people into one assumption that may or may not be true.

Using a lot of "I," "we," and "our," can also lean toward excluding the reader.

Once you write "all" or "everyone" it makes something untrue since there is bound to be an exception.

Re-read your booklet manuscript from the perspective of the reader and see what you see.

Until next time,
Paulette - giving you information intended to be helpful in your life so you can be helpful to others


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