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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, June 28, 2011

Booklets - Being a Resource

You may be "leading" with your tips booklet or it may be an "also" in your business. Either way, be sure to let your clients and future clients know you are a larger resource for them. That means you have other related products and services of your own. You also probably have connections to people, products, and services within and beyond your expertise that you can introduce.

Unless you make it clear to people that you are more than a "once trick pony," they have no reason to think otherwise of you. And it is YOUR responsibility to let them know. Assuming that they will connect the dots themselves leave everyone coming out on the short end.

Until next time,
Paulette - one-stop shopping for much more than only tips booklets

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