Booklets and Offline Affiliates

An affiliate program is the modern day automated version of the referral fee concept that's been around for many years. It's ideal for many online marketers who deal in large volume and who produce a unique link for their affiliates to place onto a website or in an email.

So what happens when people make spoken referrals to your site or distribute your name or URL somewhere and somehow other than electronically? How do you connect the dots? Here's a simple way to complete the circle.

Suggest to anyone you know that they pass along some version of the following when making a referral to you and your work: "Be sure to tell Paulette I sent you so you get her special VIP treatment."

What's the VIP treatment? It can be anything that you decide to give above and beyond whatever they purchase from you. It can be some additional consulting time or a special report or a product. Make it something appropriate to whatever the purchase is. There's frequently no hard costs to you in the gift you give. This good will goes a very long way for the client, the referral source, and yourself. Then, of course, be sure to send the referral source the appropriate affiliate commission as if the sale had come through the electronic affiliate link.

Until next time,
Paulette -- ever thinking of how things can work better
www.tipsbooklets.com