Booklet, Book, or Both

Why choose between creating a book or a booklet? You can do both, regardless of what you've got right now.

Some fields truly require a book to be a somebody in that field, and others don't. If you are in one of those that does require a book, and you just can't get up the steam to write it, create it by doing a series of booklets that are later combined. In the meantime you have products to sell in the way of each of the booklets.

Or you might already have a book and wonder about the reason for doing both a book and one or more booklets. The reason is that those booklets can help you sell more copies of your book by whetting the appetite of anyone reading the book. You got them hooked, and now they want more.

In either case, when you have the ear of a decision maker for buying large quantities of anything to use as sales incentives, you're in the best possible position by having both a book and booklets. The conversation changes from a yes/no possibility to"which of these is our starting point?"

If you are not in a field that really requires having a book, you might decide that one or more booklets is the way for you to go. One size does not fit all when it comes to information products.

Until next time,
Paulette -- who adores choices
www.tipsbooklets.com