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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Friday, September 08, 2006

You Want What You Want

Peter Bowerman is a publishing colleague in Atlanta. In an article Peter wrote in someone else's ezine, he spoke about a billboard advertisement in Atlanta for Apartments.com . In Peter's words: " It had one short sentence (their tag line, actually) across the middle: “You want what you want.” Then, simply their logo and the Apartments.com name. Nothing more. A thing of simplicity and beauty. In one five-word sentence, they nailed THE hot button for their audience: personal taste and choice in an apartment. They managed to use the magic word “you” twice in a five-word sentence. They know what people want to hear. They understand marketing."

When you are writing your booklet and your promotional copy for your products, the magic, by all means, is in connecting with the reader. The word 'you' does just that. Peter echoes my own continuing approach.

The article I saw was excerpted from The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living, by Peter Bowerman. Fanove, 2006. www.wellfedsp.com ,

Until next time,
Paulette -- always enjoying contributing to your success
http://www.tipsbooklets.com

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