Booklets for Sale That Walk Away Instead

It's not so unusual for a booklet author to sell (or WANT to sell) their booklet at a trade show or 'back of the room' when they are speaking. The challenge, though, is to help the buyer be aware of the fact the booklet is for sale in that moment, not free for the taking. It can understandably be mistaken for a handout, especially when there are other bigger and thicker products at the same place, on the same table.

I noticed a solution to the situation at a local Starbuck's. They do have one bin that has newspapers for the taking, which are recycled from patron to patron. However, I noticed a lovely stand that had newspapers for sale, and it said exactly that on the display unit, large enough and clearly enough to let the patron know.

Next time you find yourself in a similar situation with your booklet, get yourself a stand (lots of plastic ones in places like Staples and Office Depot). Put a sign on that stand that says "Booklets for Sale" or whatever other very clear message you can think of to convey the concept. Your customers will appreciate it and so will you.

Until next time,
Paulette -- forever on a quest for clarity
http://www.tipsbooklets.com