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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Wednesday, August 16, 2006

Word of Mouth Marketing for Booklets

The first suggestion I always give people about a starting point for marketing booklets in bulk is to tell everyone they know about the booklet(s). Some of those folks will say some variation of "gee, that's nice, congratulations." And that's the end of it. Other people will be interested in the booklet for their own personal use. Yet others will understand the value of using the booklet as a promotional tool for their own purposes or for the benefit of someone else they know.

In May, CNET's business network and MarketingSherpa conducted a survey to determine which types of marketing are most productive for businesses. The top method for business executives to successfully bring in more sales was word of mouth.

That's not to say it's the only thing to do. However, that needs to be a key ongoing piece of all marketing methods you use. Tell everyone you know about your booklets. Let them know you have something that can help them and everyone THEY know improve their life in some way -- save time, make money, save money, improve the quality of life. Then watch what happens. Your own quality of life is very likely to improve.

Until next time,
Paulette -- who just loves talking about booklets to anyone who will listen
http://www.tipsbooklets.com

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