It is and Always Will Be the Benefits

It's not about the surveys, statistics, or sassiness of the title. It's not about how overflowingly excited and enthused you are about your booklet (which one booklet author, PR expert Nancy Juetten, refers to as a LAQ - the Lame Ass Quote). It's not about the price of your booklet. It's not about the size, shape, number of ink colors, number of pages, number of tips, number of words.

It's about the benefits. How will your booklet improve the life of the reader or large-quantity decision-maker? How will it save money, make money, improve health, save time, make people feel better, increase market share, increase brand awareness, introduce a new product, introduce a new service? How will your booklet do any or all of these things?

THAT'S what it's about, and the only thing it's about. Wrap your brain around that, and you're destined to make more booklet sales than you are likely to ever imagine.

Until next time,
Paulette - beneficially yours
http://www.tipsbooklets.com