Promo Resource and Keeping Up with The Times

An email announcment arrived this week from a trusted resource, indicating an overhaul in his business. I want to share this with you because of the particularly useful services he provides and to make the point about the importance of change. Like me, he is very much a no-nonsense person. Maybe it has to do with people named Paul or Paulette. I also found him to be a pussy cat when I had the pleasure of meeting him in person a few years ago. Hmmm, another similarity we have. Regardless, he is top drawer, and one of a small handful of people in the PR field I hold in high regard. Here's what he sent.

Paul Krupin here. I'm sharing with you news that can help you improve
your publicity ROI.

I have changed the name of my Imediafax Service to Direct Contact PR
and totally improved the site. Times have changed and faxing news
releases is no longer as effective as using custom targeted email.
So I've dropped the Imediafax name, even though it has branded and is
widely recognized. Oh well. Time to start over with a new name. Direct Contact
is my original business DBA and domain from way back in 1993. The purpose
is to help people communicate better and get in direct contact. That's what I've
always been about.

The Direct Contact PR web site has been totally re-designed and
re-engineered the web site to deliver more of the PR ROI educational
strategy articles and real time, experience based tactical advice
that my clients want and enjoy the most. So thank you all for giving
me the feedback. This is for you.

Using the resources here will help you get more publicity quickly.
The tactics here work. The stories and success told here is real
and what you'll find here is simply inspirational.

There is a whole new and extensive focus on PR Success Stories and
free downloads - pdf files filled with example news releases you can
use as models for your own.

Learn to use my 3 I Technique and dramatically improve your publicity
success. What is the 3 I Technique?

1. Identify a Success Story

2. Imitate it.

3. Innovate with Your Own Information.

Learn to follow these three simple steps and you can quickly and
easily create a news release of your own that absolutely nails
readership interest and editorial interest on the first try.

And of course I'm giving you free access to the Success Stories.
Just pick one or more and go for it.

The Direct Contact PR web site contains an ever-expanding battery of
helpful tools and articles so you can learn how to use PR more effectively quickly.

Here's a sample of some of the most important articles people have
told me they enjoy and appreciate the most (just click on the links
to go to the article):

The Hot Button Theory: Maximizing Media Response to Your News
Releases
http://www.directcontactpr.com/free-articles/article.src?ID=35

Why News Releases Fail -- The Most Common Reasons & What to Do About
It
http://www.directcontactpr.com/free-articles/article.src?ID=22

Creating a Publicity Plan
http://www.directcontactpr.com/free-articles/article.src?ID=45

Create a Better News Release with "The 3 I Technique"
http://www.directcontactpr.com/free-articles/article.src?ID=52

Hitching a Ride on Current Events
http://www.directcontactpr.com/free-articles/article.src?ID=10

Tracking your publicity success and effectiveness
http://www.directcontactpr.com/free-articles/article.src?ID=14

PR SUCCESS STORIES
http://www.directcontactpr.com/pr-success/

This is a whole new section of the web site designed to capture our
latest PR accomplishments with downloadable files so you can see the
actual news release used if you are intrigued by the success story.
Use these as your models and apply the 3 I Technique.

Come see for yourself check out the samples and client publicity
success stories

You can look over the latest ongoing PR adventures we're having with
the people we work with. For each one, you can then download the pdf
file of the news release, as well as the links and email of the authors or publishers.
Each of these is designed to be a mini-online media center for each
project.


FREE DOWNLOAD SECTION http://www.directcontactpr.com/free-downloads/

The new free download section is loaded with free News Release Sample
Packages (in pdf files) - organized by the type of publicity so that you
can again learn how to succeed by following in the steps of others who
have been successful.

The same section has a number of specialized Publicity Tools
including news release checklists and my annual publicity plan all
free for your utilization.

So enjoy the site, and please remember that I'm PAUL KRUPIN AND MY
DIRECT CONTACT PR services are dedicated to providing you with ROI
driven expertise for your public relations strategies, publicity planning, media
campaigns, news releases, copywriting, and custom targeted publicity services.

If you are ready to get started, just send your news release to me by
email and give me a phone call. Tell me about yourself so I can come
up to speed and advise you intelligently. It's that simple.

If you have any questions or requests don't hesitate to call.

Paul J. Krupin Custom Targeted PR
Reach The Right Markets with The Right Message with The Right Media

HTTP://WWW.DIRECTCONTACTPR.COM

Until next time,
Paulette
http://www.tipsbooklets.com