And the Price Is?

A conversation on a publishing list today prompted what I view as a perfect response about pricing. The initial thread was about pricing ebooks. Someone threw a very wide range of noticing everything from $0.49 to $297 for ebooks. Then another countered with a reference to a $3500. The essence of the conversation pointed to calling the publication something other than an ebook to allow for the higher pricing. Then came the response I absolutely embrace:

Publishers are in the information business. And as to the price for information, the sky is the limit. One of our jobs is to price our product as high as the market will bear.

By the way, the link to the $3500 product is http://tinyurl.com/pgvsl

The person to thank for the response is:
Gus Maximus
http://www.TheArtofGamefare.com
The Art of Gamefare, the art of winning.
It's Digital Kung-Fu

Until next time,
Paulette
http://www.tipsbooklets.om