Booklets - How Many Copies a Buyer Really Needs

I frequently talk about suggesting different formats of a booklet manuscript to a large-quantity buyer as a way for the author to broaden out the sale. Today a booklet author created a way to help a bulk buyer calculate how many booklets they could actually use for promotional purposes. I thought the idea was brilliant, and one I'd never formally considered.

Think of the different applications a particular bulk buyer has for using your booklet, such as sending a copy to:
* Each current client
* Anyone who opens a new account
* People who schedule a sales call
* Members of a particular audience

These are very few ideas to get you started, and need modification based on the activities of your bulk buyer. It's a great calculator, though, and a way to look beyond the first most obvious (and smaller quantity) of booklets.

Until next time,
Paulette
http://www.tipsbooklets.com