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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, June 22, 2006

What Makes Booklets Such Great Promo Pieces?

Tips booklets are excellent promotional tools for a bunch of reasons. Here's the start to a list of what those reasons are.

  • Longevity - very difficult to discard a booklet of tips
  • Size - fits in pocket, purse, envelope, or bundled with products
  • Cost - less expensive than many other promotional items
  • Credibility - an expert wrote it so the information has merit
  • Flexibility - the booklet can be customized to suit promoters' purposes
  • Simplicity - content is written so reader can learn in bite-size pieces
  • Format - appeals to people who like to read and want information fast

What reasons would you like to add to this list? You can do so in the Comments feature of this blog.

Until next time,




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