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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, July 06, 2006

Booklets - Think in 4's

What about planning the creation of 4 booklets at once? Why 4, you ask? The great thing about 4 is that you can immediately have a conversation with a bulk booklet buyer that centers on a commitment to buy a certain number of booklet number one the first quarter of the year, the same quantity of booklet number two the second quarter of the year, and so forth for the third and fourth quarters of the year. This is called a continuity program. It's good for your client in planning a year-long campaign, and it's good for your exposure and cash flow throughout the year. It's creating a relationship as a trusted vendor rather than a flash-in-the pan single transaction.

Until next time,
Paulette
http://www.tipsbooklets.com

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