Booklet Exclusivity

"We want to buy (license) a gazillion copies of your booklet, and we want exclusivity." A booklet author told me today that a prospective large-quantity buyer posed that scenario to her. The prospect wanted exclusivity in the industry within several particular states. And furthermore, this prospect was not the biggest of the bunch within the field.

What do you do in a situation like that? There's a few things that come to mind:

• Accept the limitations of the prospect, as presented, and be happy with the sale.
• Have the prospect name specific competitors to avoid, and decide if you can live with that.
• Limit the length of exclusivity (which you would do in the agreement anyway).
• Expand the exclusive licensing deal to include more uses, making the deal more lucrative.
• Narrow the deal to grant exclusivity to only one application of the content, with no restriction on other uses of the content.

Decide what you want the final outcome to be and look for ways that can happen. Everything is negotiable.

Until next time,
Paulette -- still thinking about possibilities and abundance
http://www.tipsbooklets.com