Pre-publication Sales

Ever wonder why you sometimes see notification to expect 6-8 weeks for delivery time of something you know makes no sense to take that long? Very often it's because the seller wants to be economical in stocking or developing the product in question. You can do the very same thing with booklets.

Let's say you're considering a series of related topics for 6 or a dozen different booklets. Rather than write and produce all of them and then go looking for buyers, there's a much more efficient way of going about this.

Create a product sheet or sell sheet (same thing, two different names) that includes all the titles you have in mind. Since you're going for bulk sales anyway, there's no concern about someone coming along saying they want to purchase a single copy. When you get an order for 5,000 copies or 10,000 copies or whatever it is, then you write and produce the booklet. You could get the whole thing done within a month if you had to, which is frequently a completely acceptable time frame for most bulk booklet clients.

The pre-publication approach works well when you've got one booklet already done so you can provide it as a sample of the calibre and production quality. Check with your graphic designer and printer to see what their schedule looks like before you promise the bulk buyer a delivery date. And then start writing your heart out! Oh, and of course you got a 50% deposit to initiate the order, which will more than cover your production costs.

Until next time,
Paulette - working as efficiently as possible as often as possible
http://www.tipsbooklets.com