Your Booklet - What Grabs YOU?

If you were looking at your own booklet for the first time, what would be the most compelling thing about it? Yes, I know that's tough to do, since you've now spent a lot of time up close and personal with your booklet. I do wonder, though, what answer you might give if you did ask yourself what the biggest grabber is for your booklet.

Why am I suggesting you do this exercise? It's because an answer that addresses the usefulness of the booklet will give you a great boost in how you talk about it out loud and in print to anyone else. Usefulness equals benefit. Benefits equals want (not especially need). Want equals purchase. Purchase equals everyone having what works for them -- useful information for the reader or buyer, and distribution of your message attached to some money for you.

So what grabs you about your booklet?

Until next time,
Paulette -- grabbing every product by the benefit statement
http://www.tipsbooklets.com