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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Friday, September 15, 2006

Booklets - A Marketing Problem

Today was one of those wonderful days I got to put a face with a credit card number, er, um, I mean with a voice and and email address, yes, that's it. One of my booklet authors was in town from another part of the country, traveling to attend an event in sunny San Diego and we had never met in person.

We sat in a cafe over some beverage, chatting about his business and life journey (aren't they one and the same?). He said he had a marketing problem. After listening to the wonderful mind he has, and so many of the things he's accomplished, I realized (and of course told him) that he didn't have a marketing problem at all. He had a "choice" problem. Like so many, he had lots of directions he wanted to go, all at once. His challenge was in making the decision which direction to go.

It didn't take long in our chat for him to realize what he liked and didn't like about various industries he was considering pursuing, making it so much easier for him to focus on how to present his booklets and the other products he'd be developing from that one booklet. I watched it crystalize before my very eyes. The lightbulbs were going off over his head one after another I knew it was time to go. This delightful gentleman had hit overload for the moment.

I think he now knows he doesn't have a marketing problem. In fact, he doesn't have a choice problem either. It seems like he is about to go to an entirely new level with his business in very short order. Aren't days like this what we all live for?

Until next time,
Paulette - who possibly has the best clients in the world
www.tipsbooklets.com

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