Booklets - Hundreds of Thousands

It's always fun to chat with a booklet author about the potential size of an order. Some booklet authors think a bulk sale is measured as 10 copies. Well yes, that's true. It's more than a single copy sale, so it does literally qualify as a bulk sale. However, I'm usually talking about thousands, tens of thousands, and hundreds of thousands of copies in a single sale.

These numbers can seem huge to many booklet authors. It's all about perspective. In fact, those numbers can be a drop in the bucket in some venues. Years ago when I did a licensing deal with the Lillian Vernon Catalog, they licensed the rights to produce 250,000 copies of a slightly modified version of my booklet. Yes, that's right, a quarter of a million copies. Seems like a lot, right? Don't kid yourself, it seemed like a lot to me at the time, too. However, it was merely a test for Lillian Vernon Catalog. They wanted to see how well offering an organizing booklet free with any purchase in that issue of their catalog would increase their overall sales. They liked the results , at a 13% sales increase directly related to that offer. And why is this a test, you ask? At the time, they were distributing 17 million catalogs a year. A quarter of a million booklets was like sticking a little toe in the water instead of jumping full-body into the pool.

Keep in mind there are many, many corporations, publications, websites, and associations whose universe is in the millions and multi-millions. It's only a matter of a few more zeros, both on their order and on their payment to you!

Until next time,
Paulette -realizing zeros are a lot more than nothing
http://www.tipsbooklets.com