Booklets - Persistence Pays

A booklet author was telling me about some repeated experiences that were surprising. Several times last week he re-contacted decision makers he'd been calling a number of times without reaching them or without being able to have a conversation.

Last week, he heard from several people in a row that they truly appreciated his persistence. For one reason or another, the people he had been calling were simply not ready until they were ready, though they each had a basic interest in discussing the booklets this author had. The prospects had pressures on them that the author could have no way of knowing.

The decision makers or referrals to decision makers were not put off or annoyed in the least by the author's efforts to follow up. Sometimes that's just what it takes. Since so many booklet authors are independent solopreneurs, it can be a challenge to think about the kind of daily rhythm a corporate decision maker is dealing with, pulled in many directions at once and rarely in charge of their own day.

When you think you're ready to give up on a large-quantity booklet prospect, make one more call. Then make one more call after that. You just may be surprised by the outcome.

Until next time
Paulette -- who has made many a sale late on a Friday afternoon
http://www.tipsbooklets.com