Suggestion from a Booklet Author

The following is a reply from a booklet author to a request for sharing successful ways to market booklets:

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Take at least five copies of your booklet with you when you go on a business trip. When you meet people as you travel, "steer" the conversation to business as in, "What kind of business are you in?" Ask some follow-up questions to determine if they fit your market. If they do, give them a copy of your tips booklet, showing them some relevant tips to their business. Close by letting them know that businesses often like copies for their customers, and that you've sold many of your booklets that way. Make a goal of returning home without any copies left (That's 5 marketing conversations).

Tom Huberty
www.BetterRunCompany.com

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Until next time
Paulette -- enjoying the range of ideas for selling booklets
www.tipsbooklets.com