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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, April 26, 2007

Who Bought What and When?

How good is your record keeping? This question applies to all businesses, yet many booklet authors fall short on this and miss opportunities. You probably have a range of products and services, with booklets being among them. How many booklets did a client buy? And how long ago was it? Have they purchased your other products in bulk? If not, how come? Is it because they didn't know they could?

Yes, this is basic sales stuff, yet I find it fascinating that many booklet authors are leaving many sales from being made. Look at the quantity and the particular product and the frequency of your orders from the clients you have. Contact them on a periodic basis to let them know what you have that would be useful to them (audio version of your booklet, digital versions of your products, licensing opportunities into other languages). Contact them by email, by telephone, by snail mail. You will probably be surprised to find quite a few sales sitting there waiting for you.

Until next time,
Paulette - reminding you to track and to ask
www.tipsbooklets.com

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