Tell 'em, Tell 'em Again, and Tell 'em Once More

Teachers, parents, and sales people all know it's vital to say the same thing multiple times and often in multiple ways. Your booklets and other related information products are the perfect combination for doing that. There are times a booklet author has expressed concern about that, wondering if the customer will feel short-changed in some way if the same thing is presented again.

What I've been seeing, hearing, and personally experiencing with audiences, clients, prospects, and the general public at large is that human beings typically need exposure to information multiple times before it sinks in. It's as simple as that.

It has amazed me lately when someone asks a question in a workshop I'm presenting, and I just gave the exact information they asked within the previous few minutes. They didn't hear it or absorb it. They were somewhere else in their thoughts or the information flew past them before they were able to take it in, or something! Be willing and prepared to give your information multiple times in multiple formats.

Until next time,
Paulette - staying tuned to the human condition
www.tipsbooklets.com