Profitable Booklets for Non-Profits

Non-profits are frequently (always!) looking for ways to generate revenue beyond what they're already doing. Booklets and their derivative formats can be ideal for that. There are a models all over the place to duplicate or modify. Here's just a few to consider.

1. The collaborative church or synagogue cookbook of favorite recipes
2. The "Public Broadcasting System" model - get this gift for this level of donation
3. Vendor sponsorships of giveaways at association conferences

These don't begin to scratch the surface of possibilities as much as they give many people a starting place from something fairly well known. There's lots of dots to connect with both the creation and the marketing/sales of the products. For instance, the church or synagogue cookbook is merely one form of how that product can be made available. It can also be put into a card deck of a single recipe per index card or delivered electronically as a recipe a week through email. And it can be sold way beyond merely individual members of that congregation. It could be presented to a cookware manufacturer who would like to use some form of that content as a "value-added" gift with purchase, or to stay in front of their own prospects or clients.

The PBS model already has a range of related products bundled, allowing for various levels of contribution. Vendor sponsorships of giveaways at conferences can be a great blend of the cookbook and the PBS model.

Any non-profit can use these ideas and more, regardless of the mission or context of the non-profit. There's gold in those hills!

Until next time,
Paulette - easily excited by information applications
www.tipsbooklets.com