Your Very Best Booklet Clients

Warning: amazing grasp of the obvious alert.

Speaking with a colleague/good friend yesterday, he shared with me a simple observation he made. You may have already reached this conclusion. If not, here goes:

Do business with people/companies who have the money to buy what you've got.

I warned you, didn't I? Your logic may be saying that a particular market is your ideal audience for your booklet. And if they don't have the money to buy from you, where does that leave you? They may love what you have, need what you have, and want what you have. If they don't have the money, none of that matters, does it?

This is one (though not the only) reason I've been guiding booklet authors for years to sell in bulk to corporations, associations, and publications to use your booklet as a promotional tool. Many of these entities have the budget, and they are seeking to reach the same end -user that you are.

Find the people/companies with the money, and sell to them.

Until next time,
Paulette - reminding, confirming, and sharing info for your greatest success
www.tipsbooklets.com