Booklets - Doing It Differently

Over the past almost two decades, many people have shared their opinions with me (and maybe with you, too) about booklets. The opinions range from "what a great way to (quickly and easily) become a published author" to some variation of "but that's not a real (credible) way to get published" and many other flavors in between.

Yup, they're all right, based on their individual perspective.

Some people caved in -- um, I mean heeded the advice of family and friends who discouraged them. Others politely or otherwise thanked those folks and went on to create excellent results, using one or more booklets to generate money and marketing opportunities.

Now there is increasing conversation in the traditional publishing industry these days about what to do with ebooks (not booklets) -- how to price them, at what point to make them available in the process of the printed versions, and all of that. Someone, and actually several someones, are taking the risk to do it differently than it's been done before. I personally applaud them for it. It's how progress happens. Those who are willing will stick out their neck so those who are more cautious will feel comfortable following the trail that was blazed. We've been doing ebooklets right along side of printed booklets for almost ten years!

The more reinventing that goes on, the more everyone benefits. You can see what some people before you have done so you can expand on that. As the calendar year is winding down, treat yourself to a bunch of printed booklets. Use them to expand your knowledge, to motivate you toward your next steps, to give as gifts, or to show your family and friends that others thought doing a booklet was a great idea! Go check it out now.

Booklet Mystery Grab Bag

Until next time,
Paulette - who loves showing how something CAN be done, a million copies later

www.tipsbooklets.com
www.CollectionOfExperts.com
Booklet Mystery Grab Bag

Booklets and Your Assumptions

As humans of any flavor, assumptions are part of the deal. Some assumptions are useful and productive, and others are counterproductive, particularly when it comes to creating and marketing booklets. Here are a few to ponder. Notice what happens, especially, when absolutes are included.

1. Everything has been written on my topic already.

Do you personally own every single resource that's been created on your expertise? Of course not, no matter how large a library you have. So create your product anyway, and do it now.

2. No one is around or in buying mode in companies during December, much less during the week between Christmas and New Year.

Not only are there people who cherish this often-quiet time in the office, many times there is still money left in the current year's budget that comes under the "use it or lose it" banner.

3. It's impossible to reach anyone at big companies who would be large quantity buyers.

Yes, it is often a challenge to reach people. It can be easier during slow times like holiday season. Another doorway in to finding the right person can sometimes be to ask the Customer Service department to give you the right name and way to reach the person you want.

4. The price is too high/too low to be attractive to my buyers.

Yes, it may be one or the other. Find out by doing some research before your launch and by carefully monitoring sales once you do launch.

5. A tips booklet is too small to attract interest and sales.

That is true for some buyers and completely untrue for others. In many cases, the booklet is the perfect entry point to your business and your expertise. In other cases, a buyer wants more information right away. Having you information in multiple formats satisfies more people, including you as the business own.

6. "Such and such" is the only market for my booklet.

Probably not. It may be a logical starting point, and is rarely the finish line. Buyers can and do show up from places you'd never expect, and the places you expected may never end up buying at all. Brainstorm to identify other directions to go with what you have.

Look at just these 6 assumptions as a sample of your overall thinking. As soon as you notice yourself going to "all," "every," "always," "only," and other absolutes, the odds are high that your assumptions are not serving you or your people very well. You may be in for some very happy surprises once you let go of those assumptions.

Until next time,
Paulette - continuously amazed by the delightfully unexpected

www.tipsbooklets.com
www.CollectionOfExperts.com

Booklets - It's About Time

December often brings reflection on where the year has gone and what will come next, especially for cultures based on the 12-month Julian calendar of January to December. In some ways, it's an artificial structure. After all, you can start a project at any point and have it last for any length. You probably already noticed that to be true in creating and marketing a booklet or any other information product.

Let's look at 5 best times related to booklets and your business

1. Best time to map out a business development overview - now, no matter when "now" is. And revisit this on a frequent basis. Whatever seemed ideal to you when you set down your initial plan will definitely have things changing. You'll have different information, inspiration, and inclination as part of traveling life's path. Expect the inevitable change and use it to your advantage.

2. Best time to write your booklet - when you're ready, either prompted by internal or external motivation. You may be encouraged by your muse, your altruism, your checking account, or your next buyer who wants what you have yet to create. And it'll take you as long to write the booklet as it takes you - overnight or over years.

3. Best time to seek input about your product - before and during the development stages. Not only is it likely that you're too close to your own content, there are people in your circles who can give valuable suggestions for you to incorporate or discard. Everyone charges for this in some way, either in money or their expectation that you take their advice or that you return the favor. Sometimes the money is the least expensive.

4. Best time to declare your booklet "done" - when you realize you and everyone you know has reviewed it umpteen times and you're all sick of looking at it. A missing period, a misplaced comma, or a wrong digit in your telephone number may still survive all those reviews, and it won't really matter. It will get fixed and people will find you and buy from you anyway. It is not the end of the world.

5. Best time to market your booklet - any time and all the time. There is always some company, association, or website who has a need, a challenge that your booklet can solve. Depending on the industry you're approaching, some times of the year are better than others, based on their cycles. Someone needs what you've got at every point through the year.

You probably found yourself smiling or giggling as you read some of those, didn't you, as if your deepest innermost thoughts were being broadcasted to the greater world? Well, if you've been using your opinions about time that differ from any of the above as reasons NOT to move forward, please accept my personal invitation to view it from a different perspective. Just take a moment, that's all. See what it looks like. Experiment with just one area, as most tips booklets suggest to readers. Incorporate one thing from the above list and see how your results change. After all, it's about time, isn't it?

Until next time,
Paulette - who wonders when the best time is for you to invest in the Booklet Author Success series

www.tipsbooklets.com
www.CollectionOfExperts.com

Introverts and Tips Booklets

Over the years and just this week, there has been a continuous conversation about introverts and sales. A couple of useful quotes from two highly respected colleagues:

• "I love helping people who hate to sell minimize their reluctance." - Patricia Weber
• "I'd rather go to the dentist than to a party." - Marcia Yudkin

Marcia also made this point in her ezine this week:

"A quieter style can be strong, creative and alluring.  Too often, though, introverts swallow the myth that they compare poorly with chatterboxes when it comes to bringing in business."

When considering how you approach your booklet buyers, whether through web marketing promotion, by telephone, or in person, remember there are ways to work with instead of against your personality to bring the solutions you have to those who want them.

And by bringing those solutions to your buyers, you reward yourself with increased sales. Your booklets become the best business cards for everything you do.

Until next time,
Paulette - who understands and completely agrees with Marcia's point of view


www.tipsbooklets.com
www.CollectionOfExperts.com
www.PublishingProsperity.com
Follow me www.twitter.com/pauletteensign

Booklets are the Best Business Cards

Think about the pile of business cards you likely have in a rubber band in your desk drawer. When was the last time you glanced through that bundle, much less contacted anyone in there?

Yes, the title of this blog post is a bold statement, you're right. However, think about your attitude about the author of a booklet that is sitting in your desk drawer. That person makes a very different statement in your mind about the business they have, their credibility, their accessibility, and probably a few other good things.

Make your booklets be the best business cards anyone has, directly from you or, better yet, distributed by a company or association who bought them in large quantities from you, to help them further their own promotional activities.

Until next time,
Paulette - who rarely distributes standard business cards anymore

www.tipsbooklets.com
www.CollectionOfExperts.com
www.PublishingProsperity.com
Follow me www.twitter.com/pauletteensign

One Size Fits All with Booklets and Marketing - NOT

It warmed my heart this week to see my colleague, Marcia Yudkin, talk in her Marketing Minute ezine about the need to market based on who your clients and prospects are and how they make their buying choices. Seems pretty obvious, doesn't it? Yet you may lose track of that as you get swept up in the enthusiasm of Internet marketing.

Marcia contrasted the common wisdom of current Internet marketing "squeeze pages" (give me your name and contact info and I'll let you in the door to then sell you what I've got) compared to the longer buying process of committees, considerations, and communication.

It can be tempting to succomb to what can seem easier (note all those wiggle words I purposely included there). The fact is that a large-quantity booklet buyer probably won't be attracted to what has now become an accepted Internet marketing approach, one that works well for a single-copy buyer.

Whether you're marketing booklets or anything else dealing with humans, one size does NOT fit all in your marketing approach.

Until next time,
Paulette - who is amazed that clothing manufacturers still think we believe one size fits all, too

www.tipsbooklets.com
www.CollectionOfExperts.com
www.PublishingProsperity.com
Follow me www.twitter.com/pauletteensign

Booklet Marketing Collaboration at Its Best

The following article is from a colleague and client of mine, Beth Woodward. It exemplifies the point she is making by doing collaborative marketing right here.

=============

When I think of marketing I first look at what makes me sing. I market through my strengths, which promotes a lot of positive energy. For me, collaboration is key along with helping others gain visibility and giving back. Let me give you an example.

One marketing vehicle I chose to use is ‘article collaboration’ across the globe. It is very simple. The first collaboration is swapping articles to benefit your readers through your ezines or blogs. I’ve established guidelines to article submission and you’re welcome to use mine. http://marketingontheplayground.com/articles/Article-Guidelines-2009.pdf

The point is, your article will drive traffic to your website and here begins the 2^nd part of the collaboration.

Driving traffic to your website for what? Increasing your database is one good reason and another is to bring visibility to the booklet you want to sell. Here is where the 2^nd part of the collaboration is really key. Invite professionals to be a part of your booklet promotion. This is where I have the opportunity to help others gain visibility. At the bottom of your article you have a signature line that leads your reader to your website. Here’s an example.

• Create a website page with free offers to register in your database.
  See this link. http://marketingontheplayground.com/articlepromo.html
• Create a thank-you page with free offers from other professionals when they purchase your booklet.
• The professionals’ free offers lead to their products, giving them visibility
• A percentage of the proceeds can go to help an organization you are passionate about. This is the ‘giving back’ portion that I enjoy.

Now, you can also do the opposite. You become one of those professionals donating your booklet to a product sale. You can…

1. Give your booklet away and use it as a marketing promotion to further your business.
2. Create a tips sheet on how to make a booklet for your give-away promo. On your thank you page let them know about your booklet. I have combined my thank you page with my sales page for my e-storybook, Marketing Ideas For Women In Business (the guys like it too)

What type of marketing do you enjoy? Bring that up front first and create your marketing steps from there. Article marketing happens to be one of the top ways to build your business.

Receive your complimentary 5-Step e-Course On Marketing YOUR Way. http://tinyurl.com/ye34h6j

Beth Woodward, CPCC, Chief Executive Kid

Marketing On The Playground

beth@marketingontheplayground.com

www.MarketingOnThePlayground.com

====================

Who can be good collaborators for you? Approach them today like Beth Woodward did with me. Look what happens!

Until next time,

Paulette - delighted to bring you good stuff from other people

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Booklet Reasons or Results

"My dog ate my homework." Isn't that one of the oldest excuses in the world for not accomplishing the results that were expected of you? For some, it's become a humorous way to express missing the mark on a due date. For others, it's often a major annoyance, a cop-out. All the reasons (aka excuses) in the world don't change the results. It doesn't matter how good the excuse. Yes, there are times when an emergency happens, and it is literally impossible to do what you said you would when you said you'd do it. However, more often than not, it's a matter of a zillion stories you tell yourself and anyone who will listen, stories that seem completely reasonable. See if some of these resonate for you:

* I don't have enough information to finish the booklet.
* I've got too much information and don't know what to leave out.
* It's not written well enough for people to want it.
* I'm not a writer.
* It doesn't go into enough depth for people to want it.
* My wife/husband/significant other thinks writing a booklet is a waste of time.
* I have too much to do in my life to write 3500 words.
* I don't know how to sell it.
* I don't have a website yet for my business.
* I'm an unknown in my field.

Anything there sound like stories you've told yourself? If so, you're busted! They are stories. They are not results. Each and every one of the 10 items in the above list has a solution if a booklet is really the result you're committed to having.

So, what's the truth for you? Reasons or results?

Until next time,
Paulette - reflecting on the stories some people offered with their belated birthday wishes this week :-)

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Booklets and Telling Your Life Story

Years ago I recall having a discussion with the executive director of the professional association in which I was heavily involved. We talked about the difficulty that many members of the association had in focusing on communicating the benefits of their services. More of them were involved in telling their entire and complete life story, at length, in an excruciating amount of detail to anyone who would listen.

I sometimes hear the same situation with booklet authors. Well, let me break this to you gently. It's not about you and your life story. Yes, your life experiences are usually the basis for what your work is and has become. However, it really, truly is and will always be about the recipient of your work. It's about how what you've got will benefit them, how it will make their life more, better, or different. Once you make it about them, you'll be happily surprised to see how much it becomes about you and your business, your booklet, your products and services. Your people will want more of what you've got because you're making it all useful to them. Not such a big stretch now after all, is it? Nah, I didn't think so.

Until next time,
Paulette - who knows it is and will always be about you!

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Give Your Booklet Away to Make Money

Today was the first of the 3-part Booklet Author Success series. It was even more fun than I thought it would be. That speaks to the difference between creating something in a vacuum and then putting it into real time. I mapped out 4 questions for each of he 3 booklet authors, including a completely open-ended question, providing a certain framework, and then let it rip. Each of the 3 booklet authors not only brought their unique perspective to the conversation, they added things I had overlooked, and we all shared some chuckles along the way.

One of the big things I originally overlooked was the technique of giving away the booklet, in printed copy or as a download, as a way to generate other sales in your business. Years ago I had a client who did that very successfully with his family law practice. He strategically gave copies of his booklet about ways to diffuse the battle of divorce to professionals who were in a good position to refer the level of client he was seeking. That meant judges, mediators, therapists.

Today, Caleb Scoville of www.northbankaudio.com talked about some promotional campaigns he recently did where he focused on the collaborative Collection of Experts booklet he was in as a give-away to successfully reconnect with previous clients and prospective clients and generate new business as a result of it. That was, of course, only one of the things he shared with us.

The other two booklet authors on today's call (Peter Thomson from the UK www.PeterThomson.com and Andrew Chapman www.achapman.com) brought completely different experiences to the discussion about product development and big sales. In case you missed this, you can still sign up for the remaining 2 calls in the series, and get downloadable audio recordings and text transcripts of all three calls. Do it now! Just one new idea or perspective could catapult you to heights you never imagined.

Click here to reach the Booklet Author Success series

Until next time,
Paulette - who happily had way more fun today than anticipated

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Booklet Imperfections and Other Truths

Several colleagues have talked about the imperfection of their entrepreneurial efforts over the years, whether it's been imperfect pricing, packaging, client communication, business expansion -- you name it, we have all done it. I absolutely include myself in there, without question. There have been many things I've done imperfectly in the past 18 years of this business, and the many years of other business ventures starting in childhood. And guess what? We're all still here to tell about it. S

So a pricing or product packaging wasn't the best match for a particular product or service. It got changed until it became the best match. There was actually a typo in my booklet, which stayed there in the first 50,000 copies or so that I sold. I could give you many, many examples of imperfection. However, I can also give you lots of examples of things that worked. Maybe it worked the first time out of the shoot on it, or maybe it was after numerous modifications.

That brings me to what's starting next week. I've hand-picked 9 booklet authors from the US and the UK to share with you some things that worked for them in what's called the Booklet Author Success Series.

These folks will tell you some of the happy surprises they encountered in giving away and selling their booklets. You'll want to hear it from them, first-hand. If you can't make the live sessions, sign up anyway. You'll get the transcripts and recordings, and you'll also get the recently revised 4th edition of "How to Promote Your Business with Booklets" as a free bonus.

And, if you're an affiliate of mine, you can actually make money on anyone who comes in on your affiliate link! Go check it out -- NOW!

Until next time,
Paulette - who sometimes seems to specialize in imperfection

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Booklet Authors Teach You About Booklets

One of my newest favorite television programs is called Shark Tank. It's composed of 5 people (4 guys and 1 woman) who review entrepreneurs' business and product ideas to consider investing in them. The investment is money, expertise, and time. It's not just money. I like the show for a number of reasons. The most recent piece of learning I got from it was the outstanding value of having a mentor in someone who has a proven track record in a particular area of business. It went like this.

Two investors (aka "Sharks") jointly made an offer of a certain amount of money and expertise in exchange for a particular percentage of the two business owners' company. A third shark attempted to out-bid the first two with double the amount of money. However, this higher money offer came from someone who had no background at all in the business owners' type of business. While the money was considerably more, the knowledge was not there.

The business owners accepted the deal from the two investors who offered less money and proven knowledge and experience with their type of business. Makes perfect sense to me!

You will now have a similar opportunity to learn from people who have proven knowledge in the booklet business. In fact, you'll have the opportunity to learn from a total of 10 people - 9 others and me - each with our own unique and related experiences. We're not offering to invest in your business for a percentage of it (yet!). However, we each have useful stuff to teach you.

We've each been there and done that. We can and will share our experiences with you.

Get yourself over to Booklet Author Success series right now and sign up for it. It starts a week from today! Even if you can't attend the live sessions, sign up anyway. You'll see why.

Until next time,
Paulette - excited to share these outstanding learning opportunities with you so you succeed, too

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

How Do You Do a Booklet Product Launch?

Your first or next booklet is almost finished and ready for prime time. You've created it because you determined there is a need that your booklet will fill. Then what?

Have you mapped out the who, what, where, why, how, and when of letting the world know what you've got for them? Your market may quite naturally be more than a single one. It could include the consumer as well as a corporate audience. How and when will you reach each of them?

I'm in the process of launching several new things during the 4th quarter of 2009, starting as early as next week, in fact. Although I've done many product launches in the zillion years I've been in my own business, each and every one has their own unique components. I now involve more players in a launch. Years ago, there was no website to consider, much less support people to do that for me since they do it better than I. Years ago, there was no email or blogs or social network sites. Now each of them has their own unique culture and etiquette.

All those details to make it work so people have access to the best solutions to their challenges. Most times, it's not the end of the world if a particular detail is only excellent and not perfect. Once in awhile, yes, it IS a big deal. Anticipating as many of the "what if's" as you can will minimize the overlooked details.

In the meantime, watch this blog and your email inbox, and your Facebook and Twitter accounts, and a whole bunch of other places to see just what it is that'll be coming out next week from me. Whether you've been dealing with booklets for a long time or are just getting started, I promise you'll love what I've got for you!

Until next time,
Paulette - excited to soon be bringing you some new things

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Instant Booklet Success and Other Fictional Stories

Years ago when money was really tight (no, I mean REALLY tight), I remember a business advisor saying "it's only another couple months until people are back to business mode after the summer." Another couple months might as well have been centuries away at that point for me. It's not fun to be caught in a cash flow crunch. Been there, done that, don't like it, don't ever wanna do it again in this or any other lifetime.

That's why I truly understand when a booklet author who is "white knuckling" it expects fast results within a month from their web site, their social networking efforts, their bulk sales efforts, their traditional media efforts, and everything else they do to think a sprint will magically cure all ills. It's not a sprint, it's a marathon. A sprint is the fastest route to burnout, frustration, and enhanced fear.

Yes, it is completely possible for some things to happen fast. The more likely thing is that it'll take time and focus. I know, that's not what you want to hear right now. I remember that part. However, keep reading.

I've seen several people become household names within a year or so. They came out of nowhere and utilized every promotional vehicle they could find, on a very consistent basis. They kept their name and their products out there, everywhere, no matter where or when you looked. I've personally done that over many more years, however, I can point to a handful of people who have done it within a year. They were relentless as they strategically made sure they became the "go-to person" for their area of expertise. My guess is that some happily unexpected gifts came their way during that building phase.

Now, can you make a large-quantity booklet sale within a few weeks? Yes, it is literally possible. Is it likely? The odds are slim, though definitely possible. If you are one of those folks who is losing sleep about where the money will come from for your immediate living needs, do everything in your power, starting today, to reach the people who have the biggest checks to write. If nothing else, that gives you some relief and lets you tread water as you lay groundwork for that long-term marathon I mentioned.

Until next time,
Paulette - remembering all too well what it was like being broke and isn't doing that again

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Marketing Booklets No Matter What You Believe

Last week a young Mexican husband and wife couple came to my door. They were going door to door handing out their business cards for their cleaning services. None of that is all so unusual. I live 30 minutes from the Mexican border, in a community that definitely hires people to clean homes and businesses. I am about to hire them for a monthly cleaning. After all, I (currently) live alone with one cat who doesn't shed, and am neat by nature. Monthly works fine for me. And the price they quoted me was consistent with what I've paid for the size home I have.

So what's the big deal, and what does this have to do with marketing your booklets? Well, this couple was not the first to ever come to my door seeking new cleaning customers or leave their cleaning company business card stuck in the door. And it's not the first time I've hired people to clean for me.

You are not the first promotional product developer to approach a corporate or association buyer, to companies and associations who have previously bought products like yours.

This couple came at a time I was especially receptive to a new service provider. The person who has done an exceptional job for me is not always available to me since a neighbor of mine needs to bring her from Mexico, and that's only 3-4 times a year. And that person, who I do adore, speaks no English, while I know about 3 words of Spanish.A month ago I might not have been as a receptive, for a range of reasons. This week, I was.

The guy of the couple who came to my door knew English better than his wife, and her English was okay, too. So it would be easier, overall, to do business with this couple since we could communicate well, they live 15 minutes north of me in San Diego county, and have their own transportation.

How easy do you make it for your corporate and association buyers to do business with you?

The couple readily gave me three references for their work, immediately accessed in front of me on their iPhone! I contacted the references. Each one of these references, it turns out, has continuously used the services of this couple for several years in their home and business, including giving the couple the keys to their places. Talk about instant credibility.

What testimonials do you have to readily offer your new clients so they feel comfortable about doing business with you?

Oh, and about this conversation regarding the economy, well, there I am, hiring them right now, and their references continuing utilizing their services. What economy?

You have prospective buyers who want what you have, no matter what the economy is doing. More often than not, the investment in your product is less than other promotional avenues your client might take.

So what conversation are you having with yourself that keeps you from thriving in an area that could be viewed as a commodity, in an economy that some though not everyone is struggling?

This young couple not only got me as a new customer. They got several other people in my world as new customers, too, since I have made referrals to other neighbors and friends about how professionally these two people presented themselves and how well their references stood up.

But hey, there's lots of people cleaning homes and businesses today, and who has money for that anyway? That's a story some could tell.

As for your booklets, what's your next step and where?

Until next time,
Paulette - reminding you that you can and will be right about whatever you believe

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Why a TIPS booklet?

People have periodically asked me if they could do a booklet that has little stories in it or is made up of quotes or poems. They wonder how or if that would work. My answer is yes, it could work just as much as tips work. It's just a completely different intention for the content, though the marketing applications could be the same.

A tips booklet is intended to directly instruct the reader about something. It's not to say stories, quotes, or poems wouldn't be instructional. They are probably a little less direct though. The reader also has a preferred learning style. Some people just want to get right to the point. Others like to be lulled into learning (now that's a turn of a phrase, isn't it?). Yet others are not interested in learning as much as wanting primarily to be entertained or to find some escapism.

The booklets can be sold in bulk as promotional tools for companies and associations just as a tips booklet would be. Many companies and associations buy books of every size and subject to use as gifts and promotional items. So the marketing would be the same no matter what your content.

Like everything else in life, there really isn't one size that fits all. However, my work since 1991 has been all about tips booklets, which are perfect for the "bottom line" kinda person I am.

Until next time,
Paulette - quickly getting to the point

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Booklets - What's Average?

The following email arrived this week. It echoes others of the past:

What is the average length of time for generating income with booklets and any clues as to what the average income is for someone writing and selling booklets? Should I be able to make 6 figures without pulling my hair out and working 60 hours a week?

Very simply, my reply:

There is no such thing as average, I assure you. I've had booklet author clients accomplish zero and others accomplish many zeros, in all kinds of time frames.

Until next time,
Paulette - who has yet to meet a person or situation that is "average"

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Booklet Ideas from Useful Ezines

Like you, I get lots of ezines. And also, like you, I unsubscribe from many of them when realizing they are not applicable.

Here's a few that stand the test of time and continuing providing ideas, one way or another, that contribute well to booklets:

Brian Jud's bi-weekly Book Marketing Matters
http://www.bookmarketingworks.com/mktgmatters.asp
 
John Kremer's weekly Book Marketing Update
http://www.bookmarket.com

Dan Poynter's bi-weekly Publishing Poynters
http://parapublishing.com/sites/para/resources/newsletter.cfm

SpeakerNet News weekly
http://www.SpeakerNetNews.com

Joan Stuart's weekly Publicity Hound
http://www.PublicityHound.com

Marcia Yudkin's weekly Marketing Minute
For a free weekly marketing tip, subscribe: 
http://www.yudkin.com/markmin.htm

Any others you'd like to add to this list? You can do that by leaving a comment. Be sure it's relevant, though, or it will evaporate and go poof!

Until next time,
Paulette - bringing you helpful resources

www.CollectionOfExperts.com
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Booklets - The Curse of Many Ideas

Whether you're struggling to narrow your booklet content to 3500 words or you're looking for the ideal starting place to sell your booklets, your best bet is to focus first and expand later. You've heard it said that when you think everyone is your market it means no one is your market. That's true for your content and for your marketing activities.

What many booklet authors seem to overlook is that you can always do more later. Your 16-page booklet can be expanded to larger products that go into greater depth than a booklet. Or you can do a series of booklets on other aspects of your expertise.

Your marketing can start with one industry or specialty and go on to others after that. You have more to gain than to lose by doing this. Those opportunities will still be there later. And if, per chance, they're not, then they probably would have disappeared anyway! People need to see themselves as your ideal client for them to be comfortable investing in what you've got. Too many choices means confusion means no sale.

Until next time,
Paulette - noticing some booklet authors sabotaging themselves by being scattered

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
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Best Booklet Ever Written

The best booklet ever written is the one people find useful. You thought there would be some big announcement following that headline, didn't you? The fact is, like anything else that enhances your life, what you view as the very best thing or experience is the one you think contributes highly to your life in a positive way. There is no real way of knowing how what you have to say will be received by the person reading it. That does not, however, absolve you of the responsibility of sharing your knowledge with the world, starting right now. It could be one tiny thing that is a major "aha," and you may never know.

Until next time,
Paulette - cheerleading you on to bringing what you've got to those who will be thrilled that you did

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign