Booklets - It's About Time

December often brings reflection on where the year has gone and what will come next, especially for cultures based on the 12-month Julian calendar of January to December. In some ways, it's an artificial structure. After all, you can start a project at any point and have it last for any length. You probably already noticed that to be true in creating and marketing a booklet or any other information product.

Let's look at 5 best times related to booklets and your business

1. Best time to map out a business development overview - now, no matter when "now" is. And revisit this on a frequent basis. Whatever seemed ideal to you when you set down your initial plan will definitely have things changing. You'll have different information, inspiration, and inclination as part of traveling life's path. Expect the inevitable change and use it to your advantage.

2. Best time to write your booklet - when you're ready, either prompted by internal or external motivation. You may be encouraged by your muse, your altruism, your checking account, or your next buyer who wants what you have yet to create. And it'll take you as long to write the booklet as it takes you - overnight or over years.

3. Best time to seek input about your product - before and during the development stages. Not only is it likely that you're too close to your own content, there are people in your circles who can give valuable suggestions for you to incorporate or discard. Everyone charges for this in some way, either in money or their expectation that you take their advice or that you return the favor. Sometimes the money is the least expensive.

4. Best time to declare your booklet "done" - when you realize you and everyone you know has reviewed it umpteen times and you're all sick of looking at it. A missing period, a misplaced comma, or a wrong digit in your telephone number may still survive all those reviews, and it won't really matter. It will get fixed and people will find you and buy from you anyway. It is not the end of the world.

5. Best time to market your booklet - any time and all the time. There is always some company, association, or website who has a need, a challenge that your booklet can solve. Depending on the industry you're approaching, some times of the year are better than others, based on their cycles. Someone needs what you've got at every point through the year.

You probably found yourself smiling or giggling as you read some of those, didn't you, as if your deepest innermost thoughts were being broadcasted to the greater world? Well, if you've been using your opinions about time that differ from any of the above as reasons NOT to move forward, please accept my personal invitation to view it from a different perspective. Just take a moment, that's all. See what it looks like. Experiment with just one area, as most tips booklets suggest to readers. Incorporate one thing from the above list and see how your results change. After all, it's about time, isn't it?

Until next time,
Paulette - who wonders when the best time is for you to invest in the Booklet Author Success series

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