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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, November 05, 2009

Booklets are Cheesy

Yes, some of them are. They have been poorly produced, their content is "ho-hum," or it's good content that wasn't professionally edited. And the booklet turned out cheesy for any or all those reasons, I agree.

However, if none of that is true, and you are comparing a booklet to a book when you say it's cheesy, then your perspective is limited.

* Susan Friedmann of www.thetradeshowcoach.com sold more than 250,000 of her booklets to a company who used them promotionally to increase their sales

* Peter Thomson of www.PeterThomson.com sold hundreds of thousands of his booklets to corporate clients who used them to increase their sales.

* I sold limited rights of a quarter million copies of my booklet to a then-major catalog company who increased their sales 13% by giving away the booklet free with any purchase in one of their catalog editions

And many, many booklet authors have had a wide range of positive results in using booklets as a marketing tool, income stream or both, regardless of whether they had a book to sell or not. 3,500 well-constructed words took less time and money to create, and served their readers and buyers (who are not always the same as each other) well.

Booklets cheesy? Depends on your point of view, doesn't it?

Until next time,
Paulette - who has made a living for 18 years on 3,500 words

Follow me www.twitter.com/pauletteensign

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