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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, October 15, 2009

Tell the Truth About Your Booklet

What value do you put on your booklet?I'm not only talking about the price you charge, I'm talking about how valuable you think it is in the life of those who receive it. In fact, the price you charge is often a reflection of how valuable you think it is to the recipient.

This week I got yet another phone call from a person who has called or emailed me at least once a year for about five years, a person who has yet to produce a booklet. This week she wanted to know if my prices had changed. She said she had written about 20 booklets in recent years (currently as Word documents, I believe), and still didn't have the several hundred dollars to have one, much less all of them, professionally edited and professionally designed. When I told her to start with one of those booklets and get a product sheet created to pre-sell the others before getting them edited and designed, it fell on deaf ears. I am sure of it from what I heard in her reply.

Now I am certain this person has had the several hundred dollars in question at various points in the past five years, as she told me about conferences she's attended and professional associations she's joined. What she hasn't had has been the courage or the commitment to move forward with her booklet.

She's been dishonest to herself with her story. The truth is that she's scared. She doesn't believe her booklets are valuable enough to bring the thousands and thousands of dollars they are likely to bring her once she starts talking to people who need and want what she's got. I'm not saying there is ever a guarantee in sales, because there isn't. What I am saying, though, is that this person is very unlikely to ever find out as she continues telling herself she doesn't have the several hundred dollars to move ahead.

What's your truth? What's your story? And, as Dr. Phil, the therapist on television is known to say, "How's that workin' for ya?"

Until next time,
Paulette - who loves most working with people who take action

Follow me www.twitter.com/pauletteensign

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