Booklet Series - Sometimes a Good Idea, Sometimes Not

Someone who will be attending the public workshop I'll be doing in Denver next week http://www.tipsbooklets.com/denver.htm informed me she's excited about coming because she's done one booklet and has 19 more in the plan for the next couple years.

Of course I applaud her enthusiasm and the fact she gets it about the value of booklets. However, it'll be interesting to explore with her the thinking behind creating 20 booklets. There's no hard and fast "rule" (like I would live by those anyway?) about whether doing a series is a good idea or not. It comes down to the old "it depends" answer. For some people's business and personality, a series makes perfect sense and is an excellent idea. For others, it's really unnecessary.

A few reasons TO do a series:

• You're a keynote speaker with 4 main speeches. Do one booklet for each speech
• Your business has several primary divisions or product areas. Do one booklet for each.
• Your clients are enthusiastic about doing business with you. Create more to sell them.
• You are in a field that is constantly changing. Do periodic revisions rather than a series.
• Your information lends itself to going greater in depth. Start basic and go more advanced.
• You like creating products and are willing to market and sell them.
  

This is certainly not an exhaustive list, though you get the idea. For me, my business and personality dictate taking a single 3,500 word document and finding many ways to leverage it into other formats and languages. Doing a series was not necessary or desirable at any point since 1991. And I've done just fine, thanks! Do what's best for you. It's the only way it works.

Until next time,
Paulette - encouraging you to do a series as long as it makes sense and you're not just hiding from marketing and selling

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