Booklets - Doing It Differently

Over the past almost two decades, many people have shared their opinions with me (and maybe with you, too) about booklets. The opinions range from "what a great way to (quickly and easily) become a published author" to some variation of "but that's not a real (credible) way to get published" and many other flavors in between.

Yup, they're all right, based on their individual perspective.

Some people caved in -- um, I mean heeded the advice of family and friends who discouraged them. Others politely or otherwise thanked those folks and went on to create excellent results, using one or more booklets to generate money and marketing opportunities.

Now there is increasing conversation in the traditional publishing industry these days about what to do with ebooks (not booklets) -- how to price them, at what point to make them available in the process of the printed versions, and all of that. Someone, and actually several someones, are taking the risk to do it differently than it's been done before. I personally applaud them for it. It's how progress happens. Those who are willing will stick out their neck so those who are more cautious will feel comfortable following the trail that was blazed. We've been doing ebooklets right along side of printed booklets for almost ten years!

The more reinventing that goes on, the more everyone benefits. You can see what some people before you have done so you can expand on that. As the calendar year is winding down, treat yourself to a bunch of printed booklets. Use them to expand your knowledge, to motivate you toward your next steps, to give as gifts, or to show your family and friends that others thought doing a booklet was a great idea! Go check it out now.

Booklet Mystery Grab Bag

Until next time,
Paulette - who loves showing how something CAN be done, a million copies later

www.tipsbooklets.com
www.CollectionOfExperts.com
Booklet Mystery Grab Bag

Booklet Typos and Other Imperfections

Publishing has endless stories about typos, errors, and a range of production outcomes that cause someone to go "oops" in various languages and decibels.

More often than not, it is far from being the end of the world, regardless of what the person reacting in that moment believes.

That doesn't mean this is about condoning sloppiness, errors, or casual approaches to producing a high quality publication. It's about getting your priorities in order, completing a product so it can serve the people you intend to serve with the information, and making course corrections when necessary.

The exact shade of a color on the cover - does that REALLY matter? A missing comma or certain typos, well, yes, they can sometimes change the meaning of something. That's true. And today, with search capabilities as strong and available as they are, even the truly dreaded typo in a phone number or email address or website URL can be overcome.

My booklet had a misspelled word in it for the first 50,000 copies that were sold. Yes, and 50,000 copies were sold!

Decide what your greatest priority is so you can get your booklet and other products to those who value your knowledge.

You will probably find it useful to see what other booklet authors have done over the years. Check out the Booklet Mystery Grab Bag to take a peek for yourself.

Until next time,
Paulette - who ultimately learned how to spell the word "discern" in her booklet
www.tipsbooklets.com
www.CollectionOfExperts.com

Booklets and Your Assumptions

As humans of any flavor, assumptions are part of the deal. Some assumptions are useful and productive, and others are counterproductive, particularly when it comes to creating and marketing booklets. Here are a few to ponder. Notice what happens, especially, when absolutes are included.

1. Everything has been written on my topic already.

Do you personally own every single resource that's been created on your expertise? Of course not, no matter how large a library you have. So create your product anyway, and do it now.

2. No one is around or in buying mode in companies during December, much less during the week between Christmas and New Year.

Not only are there people who cherish this often-quiet time in the office, many times there is still money left in the current year's budget that comes under the "use it or lose it" banner.

3. It's impossible to reach anyone at big companies who would be large quantity buyers.

Yes, it is often a challenge to reach people. It can be easier during slow times like holiday season. Another doorway in to finding the right person can sometimes be to ask the Customer Service department to give you the right name and way to reach the person you want.

4. The price is too high/too low to be attractive to my buyers.

Yes, it may be one or the other. Find out by doing some research before your launch and by carefully monitoring sales once you do launch.

5. A tips booklet is too small to attract interest and sales.

That is true for some buyers and completely untrue for others. In many cases, the booklet is the perfect entry point to your business and your expertise. In other cases, a buyer wants more information right away. Having you information in multiple formats satisfies more people, including you as the business own.

6. "Such and such" is the only market for my booklet.

Probably not. It may be a logical starting point, and is rarely the finish line. Buyers can and do show up from places you'd never expect, and the places you expected may never end up buying at all. Brainstorm to identify other directions to go with what you have.

Look at just these 6 assumptions as a sample of your overall thinking. As soon as you notice yourself going to "all," "every," "always," "only," and other absolutes, the odds are high that your assumptions are not serving you or your people very well. You may be in for some very happy surprises once you let go of those assumptions.

Until next time,
Paulette - continuously amazed by the delightfully unexpected

www.tipsbooklets.com
www.CollectionOfExperts.com

Booklets - It's About Time

December often brings reflection on where the year has gone and what will come next, especially for cultures based on the 12-month Julian calendar of January to December. In some ways, it's an artificial structure. After all, you can start a project at any point and have it last for any length. You probably already noticed that to be true in creating and marketing a booklet or any other information product.

Let's look at 5 best times related to booklets and your business

1. Best time to map out a business development overview - now, no matter when "now" is. And revisit this on a frequent basis. Whatever seemed ideal to you when you set down your initial plan will definitely have things changing. You'll have different information, inspiration, and inclination as part of traveling life's path. Expect the inevitable change and use it to your advantage.

2. Best time to write your booklet - when you're ready, either prompted by internal or external motivation. You may be encouraged by your muse, your altruism, your checking account, or your next buyer who wants what you have yet to create. And it'll take you as long to write the booklet as it takes you - overnight or over years.

3. Best time to seek input about your product - before and during the development stages. Not only is it likely that you're too close to your own content, there are people in your circles who can give valuable suggestions for you to incorporate or discard. Everyone charges for this in some way, either in money or their expectation that you take their advice or that you return the favor. Sometimes the money is the least expensive.

4. Best time to declare your booklet "done" - when you realize you and everyone you know has reviewed it umpteen times and you're all sick of looking at it. A missing period, a misplaced comma, or a wrong digit in your telephone number may still survive all those reviews, and it won't really matter. It will get fixed and people will find you and buy from you anyway. It is not the end of the world.

5. Best time to market your booklet - any time and all the time. There is always some company, association, or website who has a need, a challenge that your booklet can solve. Depending on the industry you're approaching, some times of the year are better than others, based on their cycles. Someone needs what you've got at every point through the year.

You probably found yourself smiling or giggling as you read some of those, didn't you, as if your deepest innermost thoughts were being broadcasted to the greater world? Well, if you've been using your opinions about time that differ from any of the above as reasons NOT to move forward, please accept my personal invitation to view it from a different perspective. Just take a moment, that's all. See what it looks like. Experiment with just one area, as most tips booklets suggest to readers. Incorporate one thing from the above list and see how your results change. After all, it's about time, isn't it?

Until next time,
Paulette - who wonders when the best time is for you to invest in the Booklet Author Success series

www.tipsbooklets.com
www.CollectionOfExperts.com

Creating a Booklet - the Best Time

Periodically someone makes the point that everything is done in its own time, especially when it comes to creating a booklet. This week a few people did that. One is a professional speaker who attended my public workshop five years ago. He bought lots of products and services from me at the time. He holds a unique position in his industry, one that he can trade on quite readily. He phoned me this week to say he misplaced the materials he purchased from me, and he's now ready to write his booklet. My hunch is that he will do it this time.

Another person decided to participate in a Collection of Experts collaborative booklet. She shared with me in a telephone conversation that she had seen the opportunity to join in on two previous groups who were doing this kind of booklet with me in the past year, yet now was the time for her to be part of creating a booklet.

I think back on the start of my booklet journey. June, 1991 was a less-than-ideal time for creating a booklet in my world. My money and time were limited, not to mention my enthusiasm and creativity. Fear was about the only thing that was abundant. Yet something inside me said it was time to do the booklet.

What stories are you telling yourself about the best time for creating a booklet in your life? The sooner you do it, the sooner you reap the rewards. It really is that simple. And if you've already done one or more, how about doing another one?

Until next time,
Paulette - assuring you that creating a booklet now is the best time to do it


www.tipsbooklets.com
www.CollectionOfExperts.com
www.PublishingProsperity.com
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Online Booklet a Good Idea

After recently writing about whether your bulk booklet buyers prefer paper or pixels, the following showed up in an Internet Retailer ezine. A savvy booklet author and marketer will see this industry intelligence for the great opportunity and invitation that it is.

The Internet kills off Penney's big-book catalogs

With consumers shifting to shopping online and placing fewer paper orders, J.C. Penney (No. 15) will no longer publish its twice-yearly big-book catalogs. J.C. Penney will shift more resources to the web and smaller specialty catalogs.

Whether you choose to approach the person/department responsible for marketing the primary website activities or go to those in charge of the smaller specialty catalogs, the electronic versions of your content can be used by a company like J.C. Penney in the same ways that they would have used your printed version -- to increase sales! What do you have that could be a match for a company like this? This kind of licensing deal to their marketing department could be huge for you and for them.

Until next time,
Paulette - appreciating how the changing times prompts new twists on old ideas

www.tipsbooklets.com
www.CollectionOfExperts.com
www.PublishingProsperity.com
Follow me www.twitter.com/pauletteensign

Booklet Becomes Entire Product Line - Great Example

Several years ago, my friend and long-time colleague, Andrew Chapman, wrote a tips booklet about how to get straight A's in college since he had done that very thing - got straight A's! He recently expanded that information to create an entire product line based on keeping a high college GPA and is now focusing on large-quantity buyers and licensees to use a range of formats of his materials as promotional tools.

You'll find an excellent example of how he presents this whole product line at:
http://www.collegestudentmarketingsolutions.com/solutions.html

Andrew also understands the value of joint ventures, in case you have any introductions you'd like to make on his behalf and share in the profits.

Until next time,
Paulette - expecting great results from this for Andrew and everyone else involved


www.tipsbooklets.com
www.CollectionOfExperts.com
www.PublishingProsperity.com
Follow me www.twitter.com/pauletteensign

Tell the Truth About Your Booklet

What value do you put on your booklet?I'm not only talking about the price you charge, I'm talking about how valuable you think it is in the life of those who receive it. In fact, the price you charge is often a reflection of how valuable you think it is to the recipient.

This week I got yet another phone call from a person who has called or emailed me at least once a year for about five years, a person who has yet to produce a booklet. This week she wanted to know if my prices had changed. She said she had written about 20 booklets in recent years (currently as Word documents, I believe), and still didn't have the several hundred dollars to have one, much less all of them, professionally edited and professionally designed. When I told her to start with one of those booklets and get a product sheet created to pre-sell the others before getting them edited and designed, it fell on deaf ears. I am sure of it from what I heard in her reply.

Now I am certain this person has had the several hundred dollars in question at various points in the past five years, as she told me about conferences she's attended and professional associations she's joined. What she hasn't had has been the courage or the commitment to move forward with her booklet.

She's been dishonest to herself with her story. The truth is that she's scared. She doesn't believe her booklets are valuable enough to bring the thousands and thousands of dollars they are likely to bring her once she starts talking to people who need and want what she's got. I'm not saying there is ever a guarantee in sales, because there isn't. What I am saying, though, is that this person is very unlikely to ever find out as she continues telling herself she doesn't have the several hundred dollars to move ahead.

What's your truth? What's your story? And, as Dr. Phil, the therapist on television is known to say, "How's that workin' for ya?"

Until next time,
Paulette - who loves most working with people who take action

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Booklet Series - Sometimes a Good Idea, Sometimes Not

Someone who will be attending the public workshop I'll be doing in Denver next week http://www.tipsbooklets.com/denver.htm informed me she's excited about coming because she's done one booklet and has 19 more in the plan for the next couple years.

Of course I applaud her enthusiasm and the fact she gets it about the value of booklets. However, it'll be interesting to explore with her the thinking behind creating 20 booklets. There's no hard and fast "rule" (like I would live by those anyway?) about whether doing a series is a good idea or not. It comes down to the old "it depends" answer. For some people's business and personality, a series makes perfect sense and is an excellent idea. For others, it's really unnecessary.

A few reasons TO do a series:

• You're a keynote speaker with 4 main speeches. Do one booklet for each speech
• Your business has several primary divisions or product areas. Do one booklet for each.
• Your clients are enthusiastic about doing business with you. Create more to sell them.
• You are in a field that is constantly changing. Do periodic revisions rather than a series.
• Your information lends itself to going greater in depth. Start basic and go more advanced.
• You like creating products and are willing to market and sell them.
  

This is certainly not an exhaustive list, though you get the idea. For me, my business and personality dictate taking a single 3,500 word document and finding many ways to leverage it into other formats and languages. Doing a series was not necessary or desirable at any point since 1991. And I've done just fine, thanks! Do what's best for you. It's the only way it works.

Until next time,
Paulette - encouraging you to do a series as long as it makes sense and you're not just hiding from marketing and selling

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
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Booklet Reasons or Results

"My dog ate my homework." Isn't that one of the oldest excuses in the world for not accomplishing the results that were expected of you? For some, it's become a humorous way to express missing the mark on a due date. For others, it's often a major annoyance, a cop-out. All the reasons (aka excuses) in the world don't change the results. It doesn't matter how good the excuse. Yes, there are times when an emergency happens, and it is literally impossible to do what you said you would when you said you'd do it. However, more often than not, it's a matter of a zillion stories you tell yourself and anyone who will listen, stories that seem completely reasonable. See if some of these resonate for you:

* I don't have enough information to finish the booklet.
* I've got too much information and don't know what to leave out.
* It's not written well enough for people to want it.
* I'm not a writer.
* It doesn't go into enough depth for people to want it.
* My wife/husband/significant other thinks writing a booklet is a waste of time.
* I have too much to do in my life to write 3500 words.
* I don't know how to sell it.
* I don't have a website yet for my business.
* I'm an unknown in my field.

Anything there sound like stories you've told yourself? If so, you're busted! They are stories. They are not results. Each and every one of the 10 items in the above list has a solution if a booklet is really the result you're committed to having.

So, what's the truth for you? Reasons or results?

Until next time,
Paulette - reflecting on the stories some people offered with their belated birthday wishes this week :-)

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
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Booklet Messes Versus Mistakes

There is no difference between a mess and a mistake, in my opinion. Here's why I say that. In both situations, you and I make the best choices based on the information and resources we have. Then it turns out differently than we expected. After all, do you wake up in the morning and declare you're going to make 4 "wrong" choices (aka "mistakes") today? I sure don't. We make the best choices we can, with the information and resources we have at that time.

Many consultants talk about making your mess your message. That means teaching others how to do it differently than you did so they increase the odds of a better result.

When I think back over the past couple decades to the things that turned out differently than I thought they would in my booklet journey, without exception, it was because I was missing some information or other resources. Once that was changed, so were the results.

So yes, I teach people how to go down roads that don't have the same potholes I fell into, to get better results quicker. Your first-hand experiences and observations of other people's experiences may well be the basis of your booklet journey, too.

I personally don't believe in the concept of "mistakes." Each one is actually a learning opportunity. Some are more fun and less costly than others, and, some outcomes matter more than others. Is it truly the end of the world if the ink color you wanted came out just a tad off from what you got? 3M's Post-It Notes (plus many other products and services worldwide) happened as "mistakes." Get it? And, well, isn't that what life is about? Rolling with it, and making course corrections along the way.

Until next time,
Paulette - leveraging those learning opportunities so you can, too.

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Give Your Booklet Away to Make Money

Today was the first of the 3-part Booklet Author Success series. It was even more fun than I thought it would be. That speaks to the difference between creating something in a vacuum and then putting it into real time. I mapped out 4 questions for each of he 3 booklet authors, including a completely open-ended question, providing a certain framework, and then let it rip. Each of the 3 booklet authors not only brought their unique perspective to the conversation, they added things I had overlooked, and we all shared some chuckles along the way.

One of the big things I originally overlooked was the technique of giving away the booklet, in printed copy or as a download, as a way to generate other sales in your business. Years ago I had a client who did that very successfully with his family law practice. He strategically gave copies of his booklet about ways to diffuse the battle of divorce to professionals who were in a good position to refer the level of client he was seeking. That meant judges, mediators, therapists.

Today, Caleb Scoville of www.northbankaudio.com talked about some promotional campaigns he recently did where he focused on the collaborative Collection of Experts booklet he was in as a give-away to successfully reconnect with previous clients and prospective clients and generate new business as a result of it. That was, of course, only one of the things he shared with us.

The other two booklet authors on today's call (Peter Thomson from the UK www.PeterThomson.com and Andrew Chapman www.achapman.com) brought completely different experiences to the discussion about product development and big sales. In case you missed this, you can still sign up for the remaining 2 calls in the series, and get downloadable audio recordings and text transcripts of all three calls. Do it now! Just one new idea or perspective could catapult you to heights you never imagined.

Click here to reach the Booklet Author Success series

Until next time,
Paulette - who happily had way more fun today than anticipated

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Booklet Imperfections and Other Truths

Several colleagues have talked about the imperfection of their entrepreneurial efforts over the years, whether it's been imperfect pricing, packaging, client communication, business expansion -- you name it, we have all done it. I absolutely include myself in there, without question. There have been many things I've done imperfectly in the past 18 years of this business, and the many years of other business ventures starting in childhood. And guess what? We're all still here to tell about it. S

So a pricing or product packaging wasn't the best match for a particular product or service. It got changed until it became the best match. There was actually a typo in my booklet, which stayed there in the first 50,000 copies or so that I sold. I could give you many, many examples of imperfection. However, I can also give you lots of examples of things that worked. Maybe it worked the first time out of the shoot on it, or maybe it was after numerous modifications.

That brings me to what's starting next week. I've hand-picked 9 booklet authors from the US and the UK to share with you some things that worked for them in what's called the Booklet Author Success Series.

These folks will tell you some of the happy surprises they encountered in giving away and selling their booklets. You'll want to hear it from them, first-hand. If you can't make the live sessions, sign up anyway. You'll get the transcripts and recordings, and you'll also get the recently revised 4th edition of "How to Promote Your Business with Booklets" as a free bonus.

And, if you're an affiliate of mine, you can actually make money on anyone who comes in on your affiliate link! Go check it out -- NOW!

Until next time,
Paulette - who sometimes seems to specialize in imperfection

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
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Booklet Authors Teach You About Booklets

One of my newest favorite television programs is called Shark Tank. It's composed of 5 people (4 guys and 1 woman) who review entrepreneurs' business and product ideas to consider investing in them. The investment is money, expertise, and time. It's not just money. I like the show for a number of reasons. The most recent piece of learning I got from it was the outstanding value of having a mentor in someone who has a proven track record in a particular area of business. It went like this.

Two investors (aka "Sharks") jointly made an offer of a certain amount of money and expertise in exchange for a particular percentage of the two business owners' company. A third shark attempted to out-bid the first two with double the amount of money. However, this higher money offer came from someone who had no background at all in the business owners' type of business. While the money was considerably more, the knowledge was not there.

The business owners accepted the deal from the two investors who offered less money and proven knowledge and experience with their type of business. Makes perfect sense to me!

You will now have a similar opportunity to learn from people who have proven knowledge in the booklet business. In fact, you'll have the opportunity to learn from a total of 10 people - 9 others and me - each with our own unique and related experiences. We're not offering to invest in your business for a percentage of it (yet!). However, we each have useful stuff to teach you.

We've each been there and done that. We can and will share our experiences with you.

Get yourself over to Booklet Author Success series right now and sign up for it. It starts a week from today! Even if you can't attend the live sessions, sign up anyway. You'll see why.

Until next time,
Paulette - excited to share these outstanding learning opportunities with you so you succeed, too

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

How Do You Do a Booklet Product Launch?

Your first or next booklet is almost finished and ready for prime time. You've created it because you determined there is a need that your booklet will fill. Then what?

Have you mapped out the who, what, where, why, how, and when of letting the world know what you've got for them? Your market may quite naturally be more than a single one. It could include the consumer as well as a corporate audience. How and when will you reach each of them?

I'm in the process of launching several new things during the 4th quarter of 2009, starting as early as next week, in fact. Although I've done many product launches in the zillion years I've been in my own business, each and every one has their own unique components. I now involve more players in a launch. Years ago, there was no website to consider, much less support people to do that for me since they do it better than I. Years ago, there was no email or blogs or social network sites. Now each of them has their own unique culture and etiquette.

All those details to make it work so people have access to the best solutions to their challenges. Most times, it's not the end of the world if a particular detail is only excellent and not perfect. Once in awhile, yes, it IS a big deal. Anticipating as many of the "what if's" as you can will minimize the overlooked details.

In the meantime, watch this blog and your email inbox, and your Facebook and Twitter accounts, and a whole bunch of other places to see just what it is that'll be coming out next week from me. Whether you've been dealing with booklets for a long time or are just getting started, I promise you'll love what I've got for you!

Until next time,
Paulette - excited to soon be bringing you some new things

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Your (Booklet) Baby Is Ugly

Over the years, I've learned the wisdom in not telling a booklet author their (booklet) baby is ugly. I'll sincerely and authentically congratulate someone on what they accomplished in creating their booklet, and then offer a suggestion about how they can present their good knowledge differently (i.e. better) by seeking the talents of (1) a professional editor, and (2) a professional graphic designer.

These are not extras. These are basic requirements. That is, of course, unless you have zero interest in attracting high quality clients who will pay good money for your products and/or services.

Put yourself in the corporate or bulk buyer's shoes. You receive a booklet, either printed or PDF, that was poorly edited (has typos, run-on sentences, lots of negatives to start the tips, inconsistent writing style, disorganized content, an intro that is only about the author without any benefit statements to the reader, to name a few), and was done by the author in a Word document (amateurish spacing, all Times Roman or Comic Sans font, graphic elements obviously amateurish).

Whether the written word has merit or not, you as the potential buyer are left, at best, with a conflicting impression of the person and their business. Common wisdom dictates that a confused mind says "no." And even if the buyer does make a purchase, it's a strong likelihood you are not coming out as an A-level player that translates into A-level money.

Cutting corners on editing and design is clearly a case of penny wise, pound foolish. You'll find referrals to our editors and graphic designer at: www.tipsbooklets.com/index.php?page=vendors.htm Contact them. Make your baby the best it can be so you reap the biggest rewards that are available to you.

Until next time,
Paulette - eager for you to thrive

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Why a TIPS booklet?

People have periodically asked me if they could do a booklet that has little stories in it or is made up of quotes or poems. They wonder how or if that would work. My answer is yes, it could work just as much as tips work. It's just a completely different intention for the content, though the marketing applications could be the same.

A tips booklet is intended to directly instruct the reader about something. It's not to say stories, quotes, or poems wouldn't be instructional. They are probably a little less direct though. The reader also has a preferred learning style. Some people just want to get right to the point. Others like to be lulled into learning (now that's a turn of a phrase, isn't it?). Yet others are not interested in learning as much as wanting primarily to be entertained or to find some escapism.

The booklets can be sold in bulk as promotional tools for companies and associations just as a tips booklet would be. Many companies and associations buy books of every size and subject to use as gifts and promotional items. So the marketing would be the same no matter what your content.

Like everything else in life, there really isn't one size that fits all. However, my work since 1991 has been all about tips booklets, which are perfect for the "bottom line" kinda person I am.

Until next time,
Paulette - quickly getting to the point

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
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Booklets - What's Average?

The following email arrived this week. It echoes others of the past:

What is the average length of time for generating income with booklets and any clues as to what the average income is for someone writing and selling booklets? Should I be able to make 6 figures without pulling my hair out and working 60 hours a week?

Very simply, my reply:

There is no such thing as average, I assure you. I've had booklet author clients accomplish zero and others accomplish many zeros, in all kinds of time frames.

Until next time,
Paulette - who has yet to meet a person or situation that is "average"

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
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Overcoming Obstacles with Your Booklet

You have obstacles with your booklet. You may or may not view it that way. However, you do have obstacles. Here's a few that some people have, in no particular order.

• Creating an overall plan for product development
  
• Choosing a topic
• Getting started writing
• Completing the writing you started
  
• Overcoming opinions of people in your life
• Overcoming your opinions of your expertise
• Choosing design and print vendors
• Planning how to market and sell
• Creating a price for single and multiple copies
• Licensing partial, full contents,languages, formats
  
• Reaching your buyers

As you look at that list, there are probably some entries that seem easier to you than others, and that you don't even view as an obstacle. There could be things not included here that are bigger than life for you.

The point of this? Like many things in life, you have choices of what to do yourself, what to outsource to someone else, what order to do things, what to include in your process, how long to take, and, bottom line, how you feel about any of it. What you see as an obstacle, someone else sees as easy or interesting or approachable. Look at that list again and make some choices about what you want to do. Is it an obstacle or an opportunity?

Until next time,
Paulette - with obstacles in different places than yours

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
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Booklets - The Best Addition for Service Businesses

In the past week I've learned about several coaches, consultants, and speakers who have had major health challenges or other emergencies in their life. These things distracted them from their service-based business for the short term or permanently.

There are many reasons to create information products, among them being flexibility. You can capture 3500 words of your expertise into a product you can sell/license as a download or as a printed product. And selling them in bulk to companies and associations can bring you even more income than your services in many cases.

So whether it's about tweaking your business to better match your audience during the economic shift we're in, or whether you want to plan for the future before it plans itself for you, do a booklet and do it today. Imagine a company placing an first order for 10,000 or 50,000 booklets or more and you didn't have to get on a plane or schedule ongoing telephone calls or deliver a new customized project that took months of your time. Booklets and their spin-off formats can do that for you. Let's get started -- TODAY

Until next time,
Paulette - who adores getting orders like that, and who still does while teaching others the same

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign