Creating a Booklet - the Best Time

Periodically someone makes the point that everything is done in its own time, especially when it comes to creating a booklet. This week a few people did that. One is a professional speaker who attended my public workshop five years ago. He bought lots of products and services from me at the time. He holds a unique position in his industry, one that he can trade on quite readily. He phoned me this week to say he misplaced the materials he purchased from me, and he's now ready to write his booklet. My hunch is that he will do it this time.

Another person decided to participate in a Collection of Experts collaborative booklet. She shared with me in a telephone conversation that she had seen the opportunity to join in on two previous groups who were doing this kind of booklet with me in the past year, yet now was the time for her to be part of creating a booklet.

I think back on the start of my booklet journey. June, 1991 was a less-than-ideal time for creating a booklet in my world. My money and time were limited, not to mention my enthusiasm and creativity. Fear was about the only thing that was abundant. Yet something inside me said it was time to do the booklet.

What stories are you telling yourself about the best time for creating a booklet in your life? The sooner you do it, the sooner you reap the rewards. It really is that simple. And if you've already done one or more, how about doing another one?

Until next time,
Paulette - assuring you that creating a booklet now is the best time to do it


www.tipsbooklets.com
www.CollectionOfExperts.com
www.PublishingProsperity.com
Follow me www.twitter.com/pauletteensign

Booklets are the Best Business Cards

Think about the pile of business cards you likely have in a rubber band in your desk drawer. When was the last time you glanced through that bundle, much less contacted anyone in there?

Yes, the title of this blog post is a bold statement, you're right. However, think about your attitude about the author of a booklet that is sitting in your desk drawer. That person makes a very different statement in your mind about the business they have, their credibility, their accessibility, and probably a few other good things.

Make your booklets be the best business cards anyone has, directly from you or, better yet, distributed by a company or association who bought them in large quantities from you, to help them further their own promotional activities.

Until next time,
Paulette - who rarely distributes standard business cards anymore

www.tipsbooklets.com
www.CollectionOfExperts.com
www.PublishingProsperity.com
Follow me www.twitter.com/pauletteensign

Booklet Becomes Entire Product Line - Great Example

Several years ago, my friend and long-time colleague, Andrew Chapman, wrote a tips booklet about how to get straight A's in college since he had done that very thing - got straight A's! He recently expanded that information to create an entire product line based on keeping a high college GPA and is now focusing on large-quantity buyers and licensees to use a range of formats of his materials as promotional tools.

You'll find an excellent example of how he presents this whole product line at:
http://www.collegestudentmarketingsolutions.com/solutions.html

Andrew also understands the value of joint ventures, in case you have any introductions you'd like to make on his behalf and share in the profits.

Until next time,
Paulette - expecting great results from this for Andrew and everyone else involved


www.tipsbooklets.com
www.CollectionOfExperts.com
www.PublishingProsperity.com
Follow me www.twitter.com/pauletteensign

Booklets and Telling Your Life Story

Years ago I recall having a discussion with the executive director of the professional association in which I was heavily involved. We talked about the difficulty that many members of the association had in focusing on communicating the benefits of their services. More of them were involved in telling their entire and complete life story, at length, in an excruciating amount of detail to anyone who would listen.

I sometimes hear the same situation with booklet authors. Well, let me break this to you gently. It's not about you and your life story. Yes, your life experiences are usually the basis for what your work is and has become. However, it really, truly is and will always be about the recipient of your work. It's about how what you've got will benefit them, how it will make their life more, better, or different. Once you make it about them, you'll be happily surprised to see how much it becomes about you and your business, your booklet, your products and services. Your people will want more of what you've got because you're making it all useful to them. Not such a big stretch now after all, is it? Nah, I didn't think so.

Until next time,
Paulette - who knows it is and will always be about you!

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Booklet Messes Versus Mistakes

There is no difference between a mess and a mistake, in my opinion. Here's why I say that. In both situations, you and I make the best choices based on the information and resources we have. Then it turns out differently than we expected. After all, do you wake up in the morning and declare you're going to make 4 "wrong" choices (aka "mistakes") today? I sure don't. We make the best choices we can, with the information and resources we have at that time.

Many consultants talk about making your mess your message. That means teaching others how to do it differently than you did so they increase the odds of a better result.

When I think back over the past couple decades to the things that turned out differently than I thought they would in my booklet journey, without exception, it was because I was missing some information or other resources. Once that was changed, so were the results.

So yes, I teach people how to go down roads that don't have the same potholes I fell into, to get better results quicker. Your first-hand experiences and observations of other people's experiences may well be the basis of your booklet journey, too.

I personally don't believe in the concept of "mistakes." Each one is actually a learning opportunity. Some are more fun and less costly than others, and, some outcomes matter more than others. Is it truly the end of the world if the ink color you wanted came out just a tad off from what you got? 3M's Post-It Notes (plus many other products and services worldwide) happened as "mistakes." Get it? And, well, isn't that what life is about? Rolling with it, and making course corrections along the way.

Until next time,
Paulette - leveraging those learning opportunities so you can, too.

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Booklet Authors Teach You About Booklets

One of my newest favorite television programs is called Shark Tank. It's composed of 5 people (4 guys and 1 woman) who review entrepreneurs' business and product ideas to consider investing in them. The investment is money, expertise, and time. It's not just money. I like the show for a number of reasons. The most recent piece of learning I got from it was the outstanding value of having a mentor in someone who has a proven track record in a particular area of business. It went like this.

Two investors (aka "Sharks") jointly made an offer of a certain amount of money and expertise in exchange for a particular percentage of the two business owners' company. A third shark attempted to out-bid the first two with double the amount of money. However, this higher money offer came from someone who had no background at all in the business owners' type of business. While the money was considerably more, the knowledge was not there.

The business owners accepted the deal from the two investors who offered less money and proven knowledge and experience with their type of business. Makes perfect sense to me!

You will now have a similar opportunity to learn from people who have proven knowledge in the booklet business. In fact, you'll have the opportunity to learn from a total of 10 people - 9 others and me - each with our own unique and related experiences. We're not offering to invest in your business for a percentage of it (yet!). However, we each have useful stuff to teach you.

We've each been there and done that. We can and will share our experiences with you.

Get yourself over to Booklet Author Success series right now and sign up for it. It starts a week from today! Even if you can't attend the live sessions, sign up anyway. You'll see why.

Until next time,
Paulette - excited to share these outstanding learning opportunities with you so you succeed, too

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

How Do You Do a Booklet Product Launch?

Your first or next booklet is almost finished and ready for prime time. You've created it because you determined there is a need that your booklet will fill. Then what?

Have you mapped out the who, what, where, why, how, and when of letting the world know what you've got for them? Your market may quite naturally be more than a single one. It could include the consumer as well as a corporate audience. How and when will you reach each of them?

I'm in the process of launching several new things during the 4th quarter of 2009, starting as early as next week, in fact. Although I've done many product launches in the zillion years I've been in my own business, each and every one has their own unique components. I now involve more players in a launch. Years ago, there was no website to consider, much less support people to do that for me since they do it better than I. Years ago, there was no email or blogs or social network sites. Now each of them has their own unique culture and etiquette.

All those details to make it work so people have access to the best solutions to their challenges. Most times, it's not the end of the world if a particular detail is only excellent and not perfect. Once in awhile, yes, it IS a big deal. Anticipating as many of the "what if's" as you can will minimize the overlooked details.

In the meantime, watch this blog and your email inbox, and your Facebook and Twitter accounts, and a whole bunch of other places to see just what it is that'll be coming out next week from me. Whether you've been dealing with booklets for a long time or are just getting started, I promise you'll love what I've got for you!

Until next time,
Paulette - excited to soon be bringing you some new things

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Instant Booklet Success and Other Fictional Stories

Years ago when money was really tight (no, I mean REALLY tight), I remember a business advisor saying "it's only another couple months until people are back to business mode after the summer." Another couple months might as well have been centuries away at that point for me. It's not fun to be caught in a cash flow crunch. Been there, done that, don't like it, don't ever wanna do it again in this or any other lifetime.

That's why I truly understand when a booklet author who is "white knuckling" it expects fast results within a month from their web site, their social networking efforts, their bulk sales efforts, their traditional media efforts, and everything else they do to think a sprint will magically cure all ills. It's not a sprint, it's a marathon. A sprint is the fastest route to burnout, frustration, and enhanced fear.

Yes, it is completely possible for some things to happen fast. The more likely thing is that it'll take time and focus. I know, that's not what you want to hear right now. I remember that part. However, keep reading.

I've seen several people become household names within a year or so. They came out of nowhere and utilized every promotional vehicle they could find, on a very consistent basis. They kept their name and their products out there, everywhere, no matter where or when you looked. I've personally done that over many more years, however, I can point to a handful of people who have done it within a year. They were relentless as they strategically made sure they became the "go-to person" for their area of expertise. My guess is that some happily unexpected gifts came their way during that building phase.

Now, can you make a large-quantity booklet sale within a few weeks? Yes, it is literally possible. Is it likely? The odds are slim, though definitely possible. If you are one of those folks who is losing sleep about where the money will come from for your immediate living needs, do everything in your power, starting today, to reach the people who have the biggest checks to write. If nothing else, that gives you some relief and lets you tread water as you lay groundwork for that long-term marathon I mentioned.

Until next time,
Paulette - remembering all too well what it was like being broke and isn't doing that again

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Booklet Ideas from Useful Ezines

Like you, I get lots of ezines. And also, like you, I unsubscribe from many of them when realizing they are not applicable.

Here's a few that stand the test of time and continuing providing ideas, one way or another, that contribute well to booklets:

Brian Jud's bi-weekly Book Marketing Matters
http://www.bookmarketingworks.com/mktgmatters.asp
 
John Kremer's weekly Book Marketing Update
http://www.bookmarket.com

Dan Poynter's bi-weekly Publishing Poynters
http://parapublishing.com/sites/para/resources/newsletter.cfm

SpeakerNet News weekly
http://www.SpeakerNetNews.com

Joan Stuart's weekly Publicity Hound
http://www.PublicityHound.com

Marcia Yudkin's weekly Marketing Minute
For a free weekly marketing tip, subscribe: 
http://www.yudkin.com/markmin.htm

Any others you'd like to add to this list? You can do that by leaving a comment. Be sure it's relevant, though, or it will evaporate and go poof!

Until next time,
Paulette - bringing you helpful resources

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Overcoming Obstacles with Your Booklet

You have obstacles with your booklet. You may or may not view it that way. However, you do have obstacles. Here's a few that some people have, in no particular order.

• Creating an overall plan for product development
  
• Choosing a topic
• Getting started writing
• Completing the writing you started
  
• Overcoming opinions of people in your life
• Overcoming your opinions of your expertise
• Choosing design and print vendors
• Planning how to market and sell
• Creating a price for single and multiple copies
• Licensing partial, full contents,languages, formats
  
• Reaching your buyers

As you look at that list, there are probably some entries that seem easier to you than others, and that you don't even view as an obstacle. There could be things not included here that are bigger than life for you.

The point of this? Like many things in life, you have choices of what to do yourself, what to outsource to someone else, what order to do things, what to include in your process, how long to take, and, bottom line, how you feel about any of it. What you see as an obstacle, someone else sees as easy or interesting or approachable. Look at that list again and make some choices about what you want to do. Is it an obstacle or an opportunity?

Until next time,
Paulette - with obstacles in different places than yours

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Booklets - The Same Yet Different

You may know about Help a Reporter Out (HARO) created by Peter Shankman just over a year ago. It's a free 3-times-daily notice in your inbox of journalists and bloggers looking for people to interview about specific topics. As Peter is fond of saying, he started HARO as a hobby, and within the year it's grown into zillions of subscribers plus usually a single advertiser for each issue. So he's now making some serious money with it, too. You can subscribe to it at http://www.HelpAReporter.com

Then a couple weeks ago, Cathy Stucker launched something similar to what Peter does with HARO. Cathy's service is for bloggers looking for guest bloggers and to be a guest blogger on other people's blog. Same format as what Peter is doing with HARO. You can sign up for Cathy's at http://BloggerLinkUp.com/

Today I read about yet one more version of the same thing, though this time for radio shows and podcasts. You can sign up for it at http://www.RadioGuestList.com

I bring you these three resources for a couple reasons.

• They are easy and cost-free ways to promote yourself and your business
• They are excellent examples of taking a successful model and tweaking it.

You may have done that with my booklet. You saw something that was known to be successful and you tweaked yours in some way for your market, business, personality, or something else.

Notice what's around you to make your own success easier, faster, and less expensive in time and money.

Until next time,
Paulette - fascinated by the creative mind that prompts action for the greater good

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Who Was the Last One You Told About Your Booklet?

The ongoing discussion about the likes and dislikes of marketing sees no end to it anytime soon. You either like it or you don't. You find new ways to do it or new ways to avoid it. It gets easier for those who have trouble with it when you think about marketing as:

• sharing
• giving
• helping
• educating

Yes, that's really what marketing is. It's letting people know what you've got so that it can be useful to them in some way, either in their person or professional life. It's sharing a resource that helps them by expanding their education. You've given them the gift of a new tool. It then becomes their choice as to whether they want to invest any money in it now, later, or not at all.

And if you think you don't have time to do any of that, just think back on the last conversation you had about your booklet. You know, the one where it flowed out of you very naturally to tell someone what you're doing or just completed. That person could be a friend, family member, neighbor, co-worker, colleague, or complete stranger. You didn't schedule the conversation. It happened in the natural flow of your life. That's all this is.

Go tell someone about your booklet. See what happens.

Until next time,
Paulette - who encourages "visiting" that ends up helping all concerned

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Blogs, Booklets, and PDF Tool

Two new resources to share with you today. One is about production and the other about promotion.

For production - www.mergePDF.net

It's a free and very, very, very easy tool to combine PDFs into one PDF, in about a quarter of a second. So, no cost, no time, no brainer. Why this is useful? What about bundling some of your booklets, special reports, or other products currently in PDF format to make one larger product -- one with a higher value and higher price? By the way, the topic of Bundling Your Products for Bigger Bucks is what our Expert Interview is about in July at www.PublishingProsperity.com However, I digress. Another reason to bundle your PDFs is that you can deliver multiple PDFs as one as a download through your shopping cart. I like that, and you will, too.

The other resource is for promotion. Since you're reading this blog, it means you have some level of interest in blogs, and, hopefully also about promotion. Cathy Stucker, the Idea Lady, has developed a great (also free) service related to blogs. You can be a guest blogger, request blog contributions, or ask for product reviews. Check it out for yourself at http://BloggerLinkUp.com

Until next time,

Paulette - who is very excited to discover both these resources because of the positive overall impact on business

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Booklet Author with Great Vision

See for yourself what one booklet author has done to leverage her expertise and her exposure. Standolyn Robertson is the immediate past president of the National Association of Professional Organizers. Marcia Yudkin and I share Standolyn as a client. Get to know both of them if you don't already.

-------------------------

 The Marketing Minute
     by Marcia Yudkin, Marketing Expert and Mentor
            http://www.yudkin.com/markmin.htm

                *******************

I was startled to see Marketing Minute subscriber Standolyn
Robertson (ThingsinPlace.com) quoted in Backpacker Magazine.

Standolyn helps clients get organized, a service I associate
with homes and offices, not hiking and the outdoors.

Backpacker's topic was how to get things done at work so you
can head out to the trail ahead of the Friday afternoon rush
hour, as well as how to keep one's camping gear ready for
action in a single closet.

Intrigued by this unexpected matchup, I asked Standolyn if
she'd received other surprising publicity mentions, and she
said she's given interviews on some aspect of organizing
to publications for dieters, single fathers, radio
broadcasters, the inventory industry, and job-hunting
engineers.

Are you thinking too narrowly about who might find your
expertise relevant?

When it comes to articles, press releases and content on
your own site, try going beyond the obvious examples and
connections. 

Invite friends from different professions over for a
brainstorming party in which you suggest farflung contexts
for what you each do.  Laugh at the improbable - then
consider whether there's a viable publicity strategy there. 

                *******************

THIS WEEK'S SPECIAL:  My most popular publicity service -
a press release makeover turning your draft into a polished,
newsworthy media magnet - is ridiculously underpriced at just
$195.  Through June 16, when you place an order for a press
release makeover ($195) or for a release written from scratch
(only $395), you also receive a one-hour audio recording
explaining the ins and outs of the press release distribution
process.

In this recording, created for my Marketing for More
mentoring program, I answer common questions about
distribution options, timing and what to expect from sending
out a release.

Get informed as you reach for publicity, till June 16 only:

http://www.pressreleasehelp.com

                *******************

MORE MARCIA...

Marketing Mastery CD Club:
http://www.marketingformore.com/cdclub.htm

Mentoring Program:
http://www.marketingformore.com

Naming & Tag Line Service:
http://www.namedatlast.com

Press Releases & Distribution:
http://www.pressreleasehelp.com

                *******************

If you enjoy The Marketing Minute, please forward it to
friends and colleagues.  It comes to you every Wednesday
from publicity and marketing consultant Marcia
Yudkin, author of Web Site Marketing Makeover and
10 other books.  P.O. Box 305, Goshen, MA 01032.

For a free weekly marketing tip, subscribe: 
http://www.yudkin.com/markmin.htm

===================

Until next time,
Paulette - happy to spotlight a booklet author and glad another colleague did, too

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Booklets - Got Media?

You may be familiar with a free service called HARO (Help a Reporter Out) by Peter Shankman. They recently celebrated their first year anniversary in providing queries from journalists looking for people to interview. It's been a raging success. (www.shankman.com) In fact, your booklet many have benefited from one or more interviews you got from this service.

This week, the blog version of that service has been started by a long-time colleague, Cathy Stucker. You'll find details and free sign-up at  http://BloggerLinkUp.com/ There's a reason Cathy bills herself as The Idea Lady. This is yet another glowing example of one of her many excellent ideas.

Until next time,
Paulette - greatly admiring and appreciating these services and the people behind them

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Important Tools for Booklet Authors

Depending on your personality style, you're drawn to particular methods of promotion and sales for your booklets. Email and the Internet have presented easy, endless, and economical possibilities to reach a broader audience of targeted decision makers. That's become so much the case that now the very "yesterday" approaches have turned into the more effective ways. Here's two cases in point, from among the many possibilities you can consider or re-consider:

* Telephone - when someone emails a question or comment to me about booklets, and their phone number or website address is in that email, my immediate reaction is to pick up the phone and call them. This has brought more sales and loyal followers than I can tell you. First, it shocks the living daylights out of them that I called, especially when the call was 2 seconds after they hit "send" on that email. The call personalizes the interaction and allows us to explore what it is that best suits their want at that time. Sales often happen, either immediately or sometime later.

* Face to Face
<> Workshops and seminars, either as an attendee or as a speaker, allow an interaction that's even better than telephone sometimes. People are there because of their interest in the event, which says something right away. And they paid something to be there, even if it was connected to the transportation.

<> Add food or drink into the mix and it makes the connection stronger. You also have the opportunity to show and tell with booklet samples in hand.

<>Formal in-person presentations to large quantity decision makers, without food or seminar involved are also warranted at times. You've probably done these, as have I. The conversation usually starts by phone or a face to face somewhere and moves on to the formal meeting.

<>And then there are the endless number of networking groups, which require great focus to accomplish the outcome you want.

While I love email and the Internet, and I'm likely to keep those as a mainstay of my marketing, it makes no sense to ignore the results that come and will always come from that more personalized one on one approach. Pick up the phone and see what happens for yourself!

Until next time,
Paulette - noticing how the old becomes new again

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Describe Your Booklet

If/when you describe your tips booklet, what do you say? Do you talk about the size of it in pages or dimensions? Do you use words that focus on how it will be helpful to the reader? Does it really matter?

Yes, it does. How it helps the reader/buyer is all that matters, in fact. Who cares if the cover is white and the title is in purple ink? And so what if it's 16 pages? The reader could find something important on one page, or on no pages!

Think about this the next time you describe your booklet. Say how it will be helpful instead of how it was constructed. That's how you best serve your buyer and how you best serve yourself with more sales.

Until next time,
Paulette - reminding you (and me) that it is always about how it benefits the buyer

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Booklets Reach More Digital Deliveries

A participant in one of the www.CollectionOfExperts.com booklets contacted me to ask for her booklet as a Word document. Usually that would not be something I'd provide since it was already designed by our graphic designer, and a Word doc is vulnerable to all manner of unintended changes.

When the participant told me what was behind her request, I immediately obliged. This is what she wrote me:

I am working on publishing (selling) the tips book in multiple formats.
Sony Reader (LRF)
Kindle (.mobi)
Palm Doc (PDB)

Here is my issue, I have to upload the book as a Word doc , it’s then processed and sold in various formats, not offered as a Word doc. Can/will you supply a word doc?

This is the first request or mention of its kind with anyone participating in www.CollectionOfExperts.com booklets. Don't you just love it when a client teaches you something that is perfect to pass along for everyone else's benefit?

Yet one more way your involvement in a www.CollectionOfExperts.com booklet can benefit you and the other 13 people in your booklet.

There is one with 2 slots still available - Thrive in Business in Any Economy. Does that slot have your name on it?

Until next time,
Paulette - appreciative of my clients and their ingenuity

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Booklet Affiliates Promote Without Own Website

An email arrived today from a tipsbooklets.com enthusiast asking how to promote an affiliate link to our site(s) without having her own website. It occurred to me that whether my affiliates have their own website or not, there are many ways to distribute an affiliate link anyway, ideas that may be useful to you in expanding your overall reach and bottom line.

So here are some places, in no particular order, to circulate that link so you get exposure and make money in the process, whether you have your own products or website, or not. You may want to use free services like www.tinyurl.com or www.budurl.com or www.snipurl.com to shorten the link as well as to "cloak" it so people won't cut off the affiliate identification and go directly to the site, leaving you out of the loop.

1. Twitter.com - as a recommendation to a resource you suggest
2. Facebook.com - also as a recommendation to a resource you suggest
3. EzineArticles.com - write your own article, including the affiliate link in the resource box at the end, or grab one of my many articles from that site and replace your affiliate link where my URL is. Just be sure you keep my name and copyright as the author of my articles!
   
4. SelfGrowth.com - same idea as EzineArticles.com
5. Signature file of your outgoing emails
6. Your blog or responses on other people's blogs/discussion forums - be careful about their rules. Some places prohibit affiliate links and others don't care.

These are specific suggestions that are also intended to get you thinking. Obviously there are many more social networking sites and article directory sites than those listed here.

Thanks to the person who posed the question today. It makes the point that it's now more possible than ever to do tons of promotion and sales with minimal cost of time or money. I'm very much looking forward to sending out commission payments to any and all who earn them.

If you're not an affiliate of my company yet, you can remedy that immediately by going to
http://www.tipsbooklets.com/?page=become_an_affiliate_of_tpi.html and signing up now.

Until next time,
Paulette - grateful to be reminded of some basics that can be easy to overlook

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Joint Ventures - The Year of Interdependence

What companies are likely to be good joint venture partners for you? Yes, selling your booklets and other info products in bulk to large companies to use as a promotional tool could be viewed as a joint venture of sorts. What about a company that would promote what you have on some kind of commission basis? That's what affiliate programs are. If you are a subscriber to Booklet Tips from Paulette - the Ezine, you saw a joint venture offer last week. Jeff Herring, The Internet Article Guy, is one of many people who has products and services that are ideal for booklet authors. The same is true in reverse. I've got a lot of products and services that are ideal for Jeff's article writing clients.

In case you missed the offer for an excellent product Jeff has, you can find it right here http://tinyurl.com/c5ngo8 Quite a few subscribers did invest in it. I've now expanded Jeff's reach to my audience, and he has done and will be doing the same in introducing me again this year to his folks. I did a teleclass for his audience last year. Everyone benefits.

I am careful about the people and products I present to my world. The products and services must make sense to my logic as something potentially useful for you. And I certainly am careful about the people with whom I "do deals." Most people whose products and services I present are people I've known for a long time. Their reputation is solid in all ways. They put out good and relevant stuff, and they are high integrity in dealing with them.

Who is in your world to do business with in this way? Many people actually base their entire business on joint ventures and affiliate deals. You will be seeing more of these this year at www.tipsbooklets.com and www.PublishingProsperity.com Some resources will be perfect for you. Others not so much. This is an easy way to expand your business and your revenue. Take a look at who is ideal for such possibilities.

Until next time,
Paulette - bringing you the best I can find

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