Describe Your Booklet

If/when you describe your tips booklet, what do you say? Do you talk about the size of it in pages or dimensions? Do you use words that focus on how it will be helpful to the reader? Does it really matter?

Yes, it does. How it helps the reader/buyer is all that matters, in fact. Who cares if the cover is white and the title is in purple ink? And so what if it's 16 pages? The reader could find something important on one page, or on no pages!

Think about this the next time you describe your booklet. Say how it will be helpful instead of how it was constructed. That's how you best serve your buyer and how you best serve yourself with more sales.

Until next time,
Paulette - reminding you (and me) that it is always about how it benefits the buyer

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