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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, April 14, 2009

Booklets - Now More Than Ever

As companies and associations realize the importance of "staying out there" with their marketing, booklets and the contents of the booklets are the perfect match to use as marketing tools. While many organizations have used books (ala 200-250 pages) in the past as premiums and incentives to prompt sales, tips booklets are a better solution than ever because:

  • They cost less than books
  • It's a faster read of valuable information than books
  • The content is easy to slice and dice into other formats, especially for digital delivery
Look at the associations, companies, and websites you think would be ideal matches for your content and talk to the folks who will find your booklet(s) and your content to be the ideal solution for them, right now and in the future.

Until next time,
Paulette - passing along what I know to be true

Follow me www.twitter.com/pauletteensign

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